I know I need SEO, but I don’t know exactly what I need. We have heard this statement several times. Entrepreneurs realize the value of SEO, but they don’t truly know how to do it for their e-commerce business. Before embarking on optimizing on … [Read more...]
4 Steps to Creating Better Customer Personas for Online Stores
Everyone is not your customer. So, before spending thousands of dollars on your marketing campaigns, it’s important to know who you are trying to reach. Creating customer personas should be the first step to any marketing campaign. What you … [Read more...]
Understanding Search Engine Optimization (SEO) Basics for Your Online Store
Google’s business model is to return the most relevant search results on the web.That’s why people keep using them – and by ‘people’, it includes your potential customers. Being ranked on the top pages allows companies to receive more visitors and … [Read more...]
