A landing page, also known as “lead capture page” is a single web page that your visitors can arrive at or land on. These pages have a single focused objective of capturing contact details of your visitors, and serves as guide for conversion goals. These pages are linked from any of your marketing campaigns such as in social media, email campaigns or search engine ads – more like an extension of your ads or links. Marketers are able to gauge the success of an advertisement with landing pages by analyzing click-through rates and conversion rates.
The elements and design of a landing page is crucial for your campaign and conversion goals. You can test with different designs, layouts, call to actions and copy to see which effectively converts.
Wooassist can help in creating landing pages for WooCommerce stores:
- Responsive layout and design
- Call to actions
Even if you plan to hand this task over to a professional, it would help if you understand the process. This article will help you learn about building WooCommerce landing pages for impact.
To get us started:
Landing page must be relevant to the ad or the search term. Send us a brief and sample of the ads or target search term.
We will provide draft landing pages for you to choose from and to implement.