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You just launched your e-commerce store using WooCommerce. Now, you want to go all out on your marketing campaign to boost conversion rates.If you want to get your campaign off to a great start, there’s one thing to remember – never start without a landing page.
What is a Landing Page?
A landing page is a standalone web page that stands apart from your actual website. It is designed for a single focused objective, and serves as a guide for achieving conversion goals.It does not have any direct ties to your website. No global navigation exists to link the two together. Here is a good article explaining what it is.
The landing page may be used either to capture leads or make a potential customer ready for purchase. Access to it is only possible through a link that you’ll provide in the content of your marketing campaign. This post further explains what a landing page is used for.
WooCommerce Landing Pages
Building landing pages for your WooCommerce store will help you generate more leads and conversions. Even if you plan to hand this task over to a professional, it would help if you understand the process.
This helpful resource can give you examples of effective landing pages made using the WooCommerce Conductor. It can also show you how to create focused landing pages of featured WooCommerce products, capture leads, and build future marketing funnels.
The first step to creating a successful, WooCommerce landing page is setting your business objectives. It’s worth noting that a landing page without a lot of thought behind it, will not be able to achieve its goals.
The potential uses for landing pages are almost limitless, but it can only benefit you if it’s done the right way. How well it is designed,and how skilfully it works,can make or break conversion. It is your ticket to more leads and sale, so having a professional landing page design is important. Let our Wooassist team do the job for you!