As an e-commerce store owner, it is important to know where you are getting your customers so you can plan your marketing efforts. You can either focus on channels that help you convert or tweak your marketing strategy on channels that are not very successful. One way to find out where your customers are coming from is by adding a “Where Did You Hear About Us” field on WooCommerce checkout.

To start, just install and activate the “Where Did You Hear About Us Checkout Field for WooCommerce” plugin. When that’s done, go to WooCommerce > Reports > Customers Source Tab. Click on Settings to enable/disable the “Where Did You Hear About Us” custom field on checkout. Below you can see other plugin settings to customize. You can even make it a required field on your checkout page.

Using the plugin, you can add your channel options. You can even add an “Other” option so your clients can indicate how they found your e-commerce store if it is not in the list.

To view the data you gathered, go to Customer Source tab and click “Report”. You should be able to view the details which include customer name, customer source, order status, and order ID.

The best part about this plugin is that it is totally free. There are no subscriptions. There is no premium version to buy. You can use it in as many websites as you want.

When you learn where your customers come from, you can make your business more profitable. If you tried using this plugin, tell us your experience about it in the comments section.