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You are here: Home / Archives for marketing strategy

How to Optimize Email Opt-in Forms for Increased Conversions in WooCommerce

May 17, 2016 By Nick J Leave a Comment

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As part of your sales funnel, your goal probably is to convert site visitors into subscribers and later on, into paying customers. Email marketing is still one of the best means to connect with your potential customers after they’ve left your site. … [Read more...]

Filed Under: How-To Articles, Theme and Plugin Reviews Tagged With: best practices, conversion optimization, design tweaks, how-to, marketing strategy, plugins, PopupAlly, website development, WordPress

4 Steps to Creating Better Customer Personas for Online Stores

July 27, 2015 By Nick J Leave a Comment

Not everyone is your customer. So, before spending thousands of dollars on your marketing campaigns, it’s important to know who you are trying to reach. Creating customer personas should be the first step to any marketing campaign. What … [Read more...]

Filed Under: How-To Articles Tagged With: customer persona, e-commerce, Google Analytics, how-to, keyword research, LinkedIn, marketing strategy, social media, Twitter

How to Write Easy-to-Read Content for Your WooCommerce Store’s Blog

June 1, 2016 By Nick J Leave a Comment

content

It’s important to come up with a strong headline and back it up with great copy. But if readers find your content hard to read, they could leave your site. To avoid this, you should optimize your content for ease of reading. Use of simple words along … [Read more...]

Filed Under: How-To Articles Tagged With: admin, best practices, blog, content marketing, how-to, marketing strategy, SEO strategy

Work “ON” Your Business Rather Than “IN” Your Business to Save Time and Increase Revenue for Your E-Commerce Store

May 16, 2016 By Nick J Leave a Comment

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As a business owner, you may struggle with having to wear so many different hats and working many hours. An online business brings with it even more challenges, as you need to develop, secure and maintain your website. These are time-consuming and … [Read more...]

Filed Under: How-To Articles Tagged With: admin, best practices, how-to, marketing strategy, outsourcing, website maintenance, Wooassist

How to Build an Ecommerce Roadmap in Under 3 Hours for a ROI of $1000’s

February 16, 2016 By Nick J 1 Comment

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Objective of the Blueprint My goal for this post is to educate retailers, on exactly what they need to have as the foundation of their website, to build a strong digital strategy on successful online store on top of. This is an action document. … [Read more...]

Filed Under: How-To Articles Tagged With: best practices, conversion optimization, customer persona, LinkedIn, marketing strategy, social media, Twitter, Wooassist, WordPress, WordPress SEO

How to Create Calls-to-Action that Convert Online Sales

January 28, 2016 By Nick J Leave a Comment

Successfully selling online requires more than just posting your products on a WooCommerce site and hoping for the best. You also must increase your e-commerce site's traffic with visitors that match your target market. This takes a considerable … [Read more...]

Filed Under: How-To Articles Tagged With: call-to-action, conversion optimization, e-commerce, how-to, marketing strategy, optimizations

How to Outsource Writing Blog Posts and Get 55% More Traffic to Your Site

October 7, 2015 By Nick J Leave a Comment

Did you know that e-commerce websites that have a blog gain 55% more traffic? Writing blog posts can be a daunting and a time-consuming task. Learning how to outsource writing blog posts makes a lot of sense. However, before you go about … [Read more...]

Filed Under: How-To Articles, SEO For E-Commerce Tagged With: blog, customer persona, how-to, marketing strategy, outsourcing

How to Choose the Best Domain Name for Your WooCommerce Store

April 5, 2016 By Nick J Leave a Comment

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Your domain name is part of your company’s identity. It should play an integral part in your branding strategy. In this article, we will identify how to choose the best domain name for your WooCommerce store. Stay Relevant You can start with a list … [Read more...]

Filed Under: How-To Articles Tagged With: best practices, e-commerce, how-to, marketing strategy, WooCommerce

WooCommerce Landing Pages to Boost Conversion

January 29, 2015 By Nick J Leave a Comment

You just launched your e-commerce store using WooCommerce. Now, you want to go all out on your marketing campaign to boost conversion rates.If you want to get your campaign off to a great start, there’s one thing to remember – never start without a … [Read more...]

Filed Under: How-To Articles Tagged With: conversion optimization, how-to, marketing strategy, outsourcing, Wooassist, WooCommerce

How to Use Google Analytics to Track Website Goals in WooCommerce

May 25, 2016 By Nick J 4 Comments

Analytics

Knowing your site’s stats is critical in decision making to guide your site to success. Google Analytics is a web analytics service designed for this particular job. If you have a WooCommerce store, you probably have it set up to gather traffic data. … [Read more...]

Filed Under: How-To Articles Tagged With: best practices, call-to-action, conversion optimization, e-commerce, Google Analytics, how-to, marketing strategy, optimizations

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5 Things Every Online Store Can Fix On Their Website In The Next Week To Increase Sales