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You are here: Home / Archives for marketing strategy

How to Edit Storefront Theme Header

March 6, 2017 By Nick J 24 Comments

Website-Header

Editors Note: We have decided to retire the plugin mentioned in this article as the compact mode of the plugin no longer works with the new version of Storefront theme. Editing a theme’s header is difficult for the average WordPress user. However, … [Read more...]

Filed Under: How-To Articles, Theme and Plugin Reviews Tagged With: design tweaks, marketing strategy, plugins, Storefront, website development, Wooassist

WooCommerce Landing Pages to Boost Conversion

January 29, 2015 By Nick J Leave a Comment

You just launched your e-commerce store using WooCommerce. Now, you want to go all out on your marketing campaign to boost conversion rates.If you want to get your campaign off to a great start, there’s one thing to remember – never start without a … [Read more...]

Filed Under: How-To Articles Tagged With: conversion optimization, how-to, marketing strategy, outsourcing, Wooassist, WooCommerce

4 Steps to Creating Better Customer Personas for Online Stores

July 27, 2015 By Nick J Leave a Comment

Not everyone is your customer. So, before spending thousands of dollars on your marketing campaigns, it’s important to know who you are trying to reach. Creating customer personas should be the first step to any marketing campaign. What you … [Read more...]

Filed Under: How-To Articles Tagged With: customer persona, e-commerce, Google Analytics, how-to, keyword research, LinkedIn, marketing strategy, social media, Twitter

How to Optimize Email Opt-in Forms for Increased Conversions in WooCommerce

May 17, 2016 By Nick J Leave a Comment

email-character

As part of your sales funnel, your goal probably is to convert site visitors into subscribers and later on, into paying customers. Email marketing is still one of the best means to connect with your potential customers after they’ve left your site. … [Read more...]

Filed Under: How-To Articles, Theme and Plugin Reviews Tagged With: best practices, conversion optimization, design tweaks, how-to, marketing strategy, plugins, PopupAlly, website development, WordPress

Conversion Rate Optimization for WooCommerce – An Infographic

August 24, 2017 By Nick J Leave a Comment

As a WooCommerce store owner, you want to make your store as profitable as it can be. This is where conversion optimization comes in. We created this easy-to-follow infographic to help you optimize your store's conversion rates. Should you ever need … [Read more...]

Filed Under: How-To Articles Tagged With: call-to-action, checkout, conversion optimization, free shipping, image optimization, marketing strategy, testimonials

How to Build an Ecommerce Roadmap in Under 3 Hours for a ROI of $1000’s

February 16, 2016 By Nick J 1 Comment

internet-laptop-desk

Objective of the Blueprint My goal for this post is to educate retailers, on exactly what they need to have as the foundation of their website, to build a strong digital strategy on successful online store on top of. This is an action document. … [Read more...]

Filed Under: How-To Articles Tagged With: best practices, conversion optimization, customer persona, LinkedIn, marketing strategy, social media, Twitter, Wooassist, WordPress, WordPress SEO

Wooassist Customer Personas: Meet Bob and Danny

January 24, 2016 By Nick J Leave a Comment

If you are a store owner, it is important to know who you are trying to reach. Not everyone is your customer and knowing your target market will help you save thousands of dollars on marketing campaigns. We wrote a pretty epic blog post about … [Read more...]

Filed Under: Wooassist News Tagged With: customer persona, e-commerce, marketing strategy, Wooassist

How to Add “Where Did You Hear About Us” Field on WooCommerce Checkout

December 7, 2016 By Nick J 8 Comments

“Where Did You Hear About Us Field” on WooCommerce checkout

As an e-commerce store owner, it is important to know where you are getting your customers so you can plan your marketing efforts. You can either focus on channels that help you convert or tweak your marketing strategy on channels that are not very … [Read more...]

Filed Under: How-To Articles, Theme and Plugin Reviews Tagged With: e-commerce, how-to, marketing strategy, plugins, website development, Wooassist, WooCommerce

Why Use Long-Tail Keywords for your WooCommerce SEO

October 13, 2016 By Nick J Leave a Comment

Woocommerce-SEO-entrepreneur-cartoon

Are you optimizing your WooCommerce products but find that you are not getting any traction? It could be because you are optimizing for the wrong keywords. Many e-commerce businesses find more success with long-tail keywords. But what are long tail … [Read more...]

Filed Under: SEO For E-Commerce Tagged With: best practices, e-commerce, marketing strategy, optimizations, SEO strategy

Work “ON” Your Business Rather Than “IN” Your Business to Save Time and Increase Revenue for Your E-Commerce Store

May 16, 2016 By Nick J Leave a Comment

stop-wasting-your-time_300x248

As a business owner, you may struggle with having to wear so many different hats and working many hours. An online business brings with it even more challenges, as you need to develop, secure and maintain your website. These are time-consuming and … [Read more...]

Filed Under: How-To Articles Tagged With: admin, best practices, how-to, marketing strategy, outsourcing, website maintenance, Wooassist

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