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You are here: Home / Archives for marketing strategy

4 Steps to Creating Better Customer Personas for Online Stores

July 27, 2015 By Nick J Leave a Comment

Not everyone is your customer. So, before spending thousands of dollars on your marketing campaigns, it’s important to know who you are trying to reach. Creating customer personas should be the first step to any marketing campaign. What you … [Read more...]

Filed Under: How-To Articles Tagged With: customer persona, e-commerce, Google Analytics, how-to, keyword research, LinkedIn, marketing strategy, social media, Twitter

Conversion Rate Optimization for WooCommerce – An Infographic

August 24, 2017 By Nick J Leave a Comment

As a WooCommerce store owner, you want to make your store as profitable as it can be. This is where conversion optimization comes in. We created this easy-to-follow infographic to help you optimize your store's conversion rates. Should you ever need … [Read more...]

Filed Under: How-To Articles Tagged With: call-to-action, checkout, conversion optimization, free shipping, image optimization, marketing strategy, testimonials

How to Add “Where Did You Hear About Us” Field on WooCommerce Checkout

December 7, 2016 By Nick J 12 Comments

“Where Did You Hear About Us Field” on WooCommerce checkout

As an e-commerce store owner, it is important to know where you are getting your customers so you can plan your marketing efforts. You can either focus on channels that help you convert or tweak your marketing strategy on channels that are not very … [Read more...]

Filed Under: How-To Articles, Theme and Plugin Reviews Tagged With: e-commerce, how-to, marketing strategy, plugins, website development, Wooassist, WooCommerce

Why Use Long-Tail Keywords for your WooCommerce SEO

October 13, 2016 By Nick J Leave a Comment

Woocommerce-SEO-entrepreneur-cartoon

Are you optimizing your WooCommerce products but find that you are not getting any traction? It could be because you are optimizing for the wrong keywords. Many e-commerce businesses find more success with long-tail keywords. But what are long tail … [Read more...]

Filed Under: SEO For E-Commerce Tagged With: best practices, e-commerce, marketing strategy, optimizations, SEO strategy

12 WooCommerce Tasks You Should Outsource

August 18, 2016 By Nick J Leave a Comment

world-outsourcing-system-featured-image

How much value do you put on your time? As a business owner, this is a question that you should be asking yourself. Ideally, you should be working on your business rather than in your business. This entails hiring staff to handle the day-to-day … [Read more...]

Filed Under: How-To Articles Tagged With: admin, best practices, e-commerce, how-to, marketing strategy, outsourcing, website maintenance, Wooassist, WooCommerce

How to Write Easy-to-Read Content for Your WooCommerce Store’s Blog

June 1, 2016 By Nick J Leave a Comment

content

It’s important to come up with a strong headline and back it up with great copy. But if readers find your content hard to read, they could leave your site. To avoid this, you should optimize your content for ease of reading. Use of simple words along … [Read more...]

Filed Under: How-To Articles Tagged With: admin, best practices, blog, content marketing, how-to, marketing strategy, SEO strategy

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5 Things Every Online Store Can Fix On Their Website In The Next Week To Increase Sales