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There is abundant data available on the Internet to help you better understand website traffic. All that data can be meaningless if you don’t know how to analyze and interpret it. Once you do, you could use the information to maximize your online store’s profits. You can do all that by making proper use of analytics reports.
Google has its own service for tracking and reporting website traffic – Google Analytics. Ecommerce sites can use analytics reports from this tool to assess their overall performance. Best of all, it’s free.Before we go any further, the first thing you need to do is register for Google Analytics and install the tracking code.
Creating Custom Reports
The most useful feature in Google Analytics, custom reports allow you find the data and presentation that is most relevant for your goals.You pick the dimensions and metrics and decide how they should be displayed. Google Analytics has over 70 standard reports to select from.
This article can help you learn how to create and manage custom reports on Google Analytics on your own. You need not be an expert right away. What’s important is that you understand the process. Here’s another helpful resource on creating a custom report.
Wooassist Analytics Team
Google Analytics can monitor promotional activities, lead generation, visitor’s behaviour and conversion pattern. It can benefit your ecommerce store more than you expect. This post has some examples of custom Google Analytics reports as created by experts.
Most website owners choose to do it themselves, but they end up collecting incorrect data. No matter easy it is to implement Google Analytics, you may still need the help of experts to make the best use of the data collected. If you find it too technical, or even time consuming to focus on, our Wooassist team can help you.