Why You Should Have a Blog?
If you do not have a blog on your WooCommerce store, you should consider creating one. Having a blog is a good way to generate leads, get more traffic and build you brand. It can also become a good channel for providing good customer service. WordPress was created initially as a blogging platform so you should take advantage of it’s powerful blogging features – create blog content for your WooCommerce store.
Things to Consider Before Writing Your Content
Before you dive in and start creating blog posts, there are a few things that you should consider such as creating a content marketing plan. Even if you already have a blog, it is still a good idea to do this if you haven’t done it the first time. A content marketing plan can help you align your content with your goals.
Content Marketing Plan
A good content marketing plan has two important parts: (1) defining your goal and (2) defining your audience. For defining your goal, ask yourself what you want to achieve using the content that you create.
For defining your audience, you can create one or more customer personas. You can be as specific as you want and you can even give your customer persona a name. Everyone involved in your content marketing should be familiar with your customer persona.
Hubspot has a great post on how you can create your own content marketing plan.
How to Come Up With Content Ideas
Now that you have a plan, you need to get ideas on what content to create.
1. Check What Your Competitors are Writing About
A good first strategy is to spy on your competitors. Find out what content they are writing about and improve on what they have.
2. Tutorials, Guides, and How-To Articles
You can create tutorials, guides and how-to articles on topics relevant to your niche or products. For these kinds of articles, it is important that the content helps address or fix a problem that your audience is having.
3. User Generated Content: Interviews, Guest Blogs
This one doesn’t require as much effort. You can reach out to influencers and other notable personalities in your industry and ask if they are willing to do an interview. Do remember that your interview must also be interesting to your audience. If it doesn’t resonate with your audience, it is not likely that your interview post will help achieve your goal. You can even coax influencers to write an article for you.
4. Internal Documents
Sometimes your internal documents can make for good content. If you have specific processes in place and you have an internal document that details this, you can convert this into in a blog post. You can just leave out the parts that cannot be revealed to the public. Do an audit of the resources you have to determine what documents you can use.
If you use products in your niche, you can do a review post. You can position yourself as an expert in your niche when you do your review. You can even compare several products that do the same thing as a means to help your audience decide which product is a better fit for their needs.
The internet is abound with listicles. Heck, this post is a listicle. A listicle comes from the root words “list” and “article”. From there, you can deduce that it is an article that contains a list. Many people like to read listicles because they are clear and direct. The reader clicks a listicle because he/she is interested to know what the article lists. You know you click on listicles every now and then and that is a testament to how effective listicles are.
7. Company Events or Other Company News
If you have any upcoming or recently-concluded company events, you can write about it on your WooCommerce store’s blog. It’d give your audience a chance to connect with you. You can also leverage this as a networking opportunity.
You can also write about any news in your company that your audience might be interested in such as having a new member on your team, a move to a new office, or opening a new branch.
8. Research Work, Do a Survey and Discuss the Results
This one requires a bit more effort. Doing your own research or hosting a survey and then publishing the result on your blog can make for some good original content. If you take the extra mile on your research work, you can even leverage it as a link building opportunity. Imagine linking your study from a high-authority site like Wikipedia or some researcher catching wind of your study netting you a link from a high-authority “.edu” site. Google loves those.
9. Cornerstone Content
Cornerstone content should be the core articles on your blog. It should be detailed and well-researched. Cornerstone content should tell your readers everything they need to know about a certain topic in 2,000 words or more. Cornerstone content is great for SEO. Make sure you link it to different articles across your blog. Several links to external reputable sources will also help. Use keywords relevant to your niche but never over-optimize.
Depending on your niche, there will be other opportunities for creating great content that resonate with your customer persona. It is up to you to figure out what that kind of content will work for you.
If you have other ideas for creating great content for your WooCommerce store, let us know in the comments.