Site speed sells – it can help your rankings, and increase conversion. Why is this so? First of all, Google announced that ‘page speed’ is now a ranking factor. Next, ensuring that your pages load quickly can lead to customer satisfaction. When you’re in the ecommerce industry,it is a must to invest in site speed optimization.
Higher Conversion Rates
A website that possesses optimum load speed has higher conversion rates. Any delay in site speed equates to unsatisfied customers. It’s enough reason to make them leave and go to other sites. Remember, your loss is your competition’s gain.
Google has always rewarded sites that have clean codes and download quickly. They even launched a new web-based tool, which analyzes the performance of web pages. They also provide specific suggestions for making them faster. You can read more of this here.
This means that if your site loads slower, it will rank poorly in the search engines. You need speed optimization to help your online store rank higher.
Optimizing Site Speed
The window of opportunity for websites to engage and catch the interest of users is pretty small. We’re talking around three to five seconds. After that, users may leave.Chances are, they wouldn’t bother to make another visit. That converts to lost revenue, which hurts your bottom-line.
Page loading speed is the first thing site visitors notice. It even takes precedence over the site’s design. For that reason, you might find these tips about optimizing website speed helpful. Even more so for larger sites that have plenty of products.
Building and maintaining an ideal website takes a lot of hard work. There are so many things to consider, and site speed optimization is not the least of those. A fast loading site is essential to ranking well in Google and the other search engines.