As a WooCommerce store owner, your goal is to make your business as profitable as it can be. Here, we list down 10 things that you can do today to improve your WooCommerce store.
1. Add a call-to-action button on your home page
Adding a call-to-action button on your home page encourages your visitors to take whatever action you want them to take. You can direct them to click on your shop, sign up to your email newsletter, send you an email, call you, or add a product to the cart.
2. Add your contact details
Making sure that your contact details are immediately visible will increase your site’s trust rating. It can be your email or phone number. You can even add your store’s address if you have a physical store.
3. Add an email capture form
Getting your customer’s emails will allow you to send newsletters or special offers to those who sign up.
4. Remove distractions from your checkout page
Removing distractions from your checkout page will reduce cart abandonment. When a customer reaches your checkout page, you don’t want them clicking anything else except that “Pay Now” button.
5. Add related products to your product page
Adding related products to your products page will encourage your customers to purchase more items from your store. This will increase your average order value.
6. Offer free shipping
Not everyone can offer free shipping. But if you are able to, free shipping can really amp up your conversion rates. You can also offer free shipping with a minimum order value or for specific locations only. Make sure your visitors know you offer free shipping by placing a notice in a prominent area of your site.
7. Optimize your product copy
There are a lot of ways to optimize your product copy. You can optimize your copy to appeal to customers by emphasizing on the problems that your products can solve. You can also optimize your product copy to include technical details. Lastly, you can optimize your copy for ease of reading. How you optimize your product copy really depends on your product and your customer profile. You can use Hemingwayapp to check your copy’s readability score.
8. Optimize images on your WooCommerce store
When uploading product images, you must first optimize your product images to make sure you are uploading the correct image sizes. To determine the correct image sizes for your theme, you will need to use the “Inspect Element” feature of your browser. You will then need to go to WooCommerce settings to set the correct image size. Uploading anything bigger than the image placeholder’s size is a waste of resources and will just slow down your site. You can learn how to optimize images for the web in this blog post.
9. Remove sliders and use a single hero image with a call-to-action
Sure, sliders look good. But the truth is, they may actually do more harm than good to your site. Sliders can really slow down a site and a slow site is bad for SEO and conversion rate. Also, sliders can confuse customers and makes for bad user experience. Your website must send a clear message on what you want your customers to do. A slider just confuses your customers with various images that look like advertisements.
10. Make your site is mobile responsive
If you have not updated your site’s design for years, it might not be mobile responsive. This means that your website does not adapt to different screen sizes which makes browsing on a mobile device difficult. This is not good for your site’s user experience. Also, having a mobile responsive WooCommerce store is an advantage in terms of SEO. You can address this by using a responsive theme such as Storefront or the Genesis framework with a Genesis child theme. Both these themes are compatible with WooCommerce.
If you need any help getting any of these things done, you can contact us and we will help you get these sorted. If you have any questions, you can let us know in the comments section.