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Product descriptions exist for one specific purpose – to sell.
Imagine a potential customer browsing through your ‘Products’ page. She finds the perfect pair of shoes and decides to purchase it. She clicks on the image only to find a poor product description, with no material details, instructions for sizing, etc.
She then hesitates and moves on to another website. That’s a lost sale right there, and the next buyer will go through the exact same thing. How many more customers will you lose?
Make it effective.
The goal is to make a visitor click all the way to check out form. To do this, your product descriptions should be effective and dynamic to engage customers. They have to know how your product or service can change their lives. And, they won’t be able to – unless they read the description.
An effective product description is one that goes beyond simply informing potential buyers about the product. It needs to convince them to buy it. Visitors of your website should feel the need to buy your products and/or use your services.
Make it unique.
Creating original content for your product descriptions is also a must. Don’t just copy and paste from the manufacturer’s brochures or website. Otherwise, you’ll have similar descriptions with hundreds of other websites – and this will affect your site’s ranking. What’s more, Google may penalize your website for this.
Tell a story with your descriptions. Make it about the customer and how your product can help him. Also, be careful about your voice.
Don’t make it sound boring, or as if you are lecturing in the course of telling your story. Try and be personal with your voice and make it seem like you’re talking to a friend. Learn more about the voice you need to use.
Make it sell.
In the competitive e-commerce landscape, good product descriptions can give you an edge. You can even learn how to write your own. There is no need to be fancy about it. In fact, a simple approach is the best, as shown here.
You need to find the time to write them even though you’re busy with other aspects of growing your business. This useful resource can help you learn the secrets of creating product descriptions to help you find success.
So there you go. Tell the world about your products. Use stories and read about the resources mentioned above to guarantee that you are going to get results. However, if you feel that you are not up to it and need to put your focus elsewhere, our Wooassist team can help.
At the very least send your supplier’s descriptions to Wooassist and we will re-word them to make them unique.