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You are here: Home / How-To Articles / Email Opt-in Solutions for Your Woocommerce Store for Increased Sales

Email Opt-in Solutions for Your Woocommerce Store for Increased Sales

January 29, 2015 By Nick J 2 Comments

SnapCrab_2015-06-26_14-44-28_No-0000Many online entrepreneurs tend to overlook the value of emails because of the rise of social media and other marketing strategies. In reality, it remains one of the best means of delivering promotional messages to potential customers.

Opt-In Email vs. Spam

An opt-in email is a type of promotional email that is specifically requested by the person who is to receive it. It’s the reverse of spam emails, which are sent regardless of whether they were requested or not.

SnapCrab_2015-06-26_14-44-52_No-0000

Here is a better explanation of the difference between opt-in and spam. It also lists the advantages of opt-in emails, like showing consumers how you respect their privacy.

You can promote your products better by taking advantage of personalized opt-in emails. They may contain newsletters or information that consumers take interest in. It can also include special offers that promote specific products or services.

Opt-in Solutions to Increase Sales

Increasing your email opt-ins can actually get you more subscribers, as explained in this article. Aside from boosting your subscription, it can help you realize your conversion and sales goals.If you want an email opt-in form that converts, you have to combine timing, design, and incentive.

SnapCrab_2015-06-26_14-45-05_No-0000

Pop-ups are really effective at getting people to sign-up.However,applying them on an ecommerce store is risky. The goal of most ecommerce stores is to sell. Any barrier to achieve that primary objective is counter-productive and costly. A good compromise is a pop-up on exit, using a plugin like PopupAlly.

Opt-in email continues to be the industry standard for good email marketing. It not only preserves your email marketing reputation, but also saves you time and money.Our Wooassist team can help you find the perfect email opt-in solutions for your business.

 

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Filed Under: How-To Articles Tagged With: conversion optimization, e-commerce, email, how-to, PopupAlly, WooCommerce

Comments

  1. Jennie says

    June 21, 2015 at 9:49 am

    I think that what you published made a ton of sense. However, think
    on this, suppose you were to create a killer post title? I mean, I don’t want to tell you how to run your website,
    but what if you added a headline to possibly grab a person’s attention?
    I mean Email Opt-in Solutions for your WooCommerce Store is kinda boring.
    You might look at Yahoo’s home page and note how they create
    article headlines to grab viewers to click. You might add a video or a related picture or two to grab readers interested about everything’ve written. In my opinion, it would bring your blog
    a little bit more interesting.

    Reply
    • Nick J says

      February 23, 2016 at 2:58 am

      Hi Jennie! I do agree that the title can be better. We have recently updated the title. Thank you for your feedback!

      Reply

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