Many online entrepreneurs tend to overlook the value of emails because of the rise of social media and other marketing strategies. In reality, it remains one of the best means of delivering promotional messages to potential customers.
Opt-In Email vs. Spam
An opt-in email is a type of promotional email that is specifically requested by the person who is to receive it. It’s the reverse of spam emails, which are sent regardless of whether they were requested or not.
Here is a better explanation of the difference between opt-in and spam. It also lists the advantages of opt-in emails, like showing consumers how you respect their privacy.
You can promote your products better by taking advantage of personalized opt-in emails. They may contain newsletters or information that consumers take interest in. It can also include special offers that promote specific products or services.
Opt-in Solutions to Increase Sales
Increasing your email opt-ins can actually get you more subscribers, as explained in this article. Aside from boosting your subscription, it can help you realize your conversion and sales goals.If you want an email opt-in form that converts, you have to combine timing, design, and incentive.
Pop-ups are really effective at getting people to sign-up.However,applying them on an ecommerce store is risky. The goal of most ecommerce stores is to sell. Any barrier to achieve that primary objective is counter-productive and costly. A good compromise is a pop-up on exit, using a plugin like PopupAlly.
Opt-in email continues to be the industry standard for good email marketing. It not only preserves your email marketing reputation, but also saves you time and money.Our Wooassist team can help you find the perfect email opt-in solutions for your business.