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You are here: Home / Archives for SEO For E-Commerce

How to Create a Sitemap for your WooCommerce Store

March 19, 2015 By John 2 Comments

sitemapYou might have heard about XML sitemaps and that it’s good for your website’s SEO but don’t really know what it is. Or maybe you don’t know how to create a sitemap for your WooCommerce store. We can help with that. For starters, Google defines a sitemap as:

…a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content.

In short, a sitemap tells search engine crawlers about the structure of your site. Whenever you add something new to your website, whether that’s a new blog post, a new page or a new WooCommerce product, your sitemap is updated and communicates with web crawlers to tell search engine that there is something new on your website.

Even without a sitemap, the content on your website will still eventually be crawled by search engine crawlers but if the structure of your website is not well-organized, some pages may not be indexed. Also, having a sitemap will make crawling your website easier and much sooner. And if you have a new website, you probably don’t have a lot of other websites linking to your pages so it is highly likely that some of your pages may not get indexed. Having a sitemap almost ensures that all your pages get indexed.

How to Generate a Sitemap for Your WordPress Site

There are a couple of plugins that you can use to create a sitemap for your e-commerce website. We’ll list them down here.

How to Create a Sitemap Using WordPress SEO by Yoast

WordPress SEO by Yoast is the all-in-one plugin for your SEO needs. It is easily one of the best SEO plugins in the WordPress plugin repository. It has a lot of useful features and that includes the creation of a sitemap. If you are already using WordPress SEO by Yoast, then look nowhere else for creating your own XML sitemap. If you are not using WordPress SEO yet, I would suggest joining the bandwagon that is unless you are already using an SEO plugin that works well for you.

To enable XML sitemaps in WordPress SEO, go to SEO and click on XML sitemaps. Afterwards, just tick the box where it says “Check this box to enable XML sitemap functionality” and then “Save Changes”. When that’s done, just click on the button below and you will be taken to your sitemap.

sitemaps

How to Create a Sitemap Using Google XML Sitemaps

Creating a sitemap with the Google XML Sitemaps plugin is very easy. Simply download and install the plugin here. After you activate the plugin, just head over to Settings and click on XML-Sitemap. You should see a section that indicates the URL for your sitemap. There are a bunch of other settings that you can tweak. The default settings are good as is but if you want to change anything depending on your needs, feel free to do so.

google-xml-sitemaps

How to Create a Sitemap Using XML Sitemaps

To create a sitemap using the XML Sitemaps plugin, simply install the plugin from this link. Activate the plugin and head over to yourdomain.com/sitemap.xml. That’s your sitemap. There are a few settings that you can tweak if you head over to Settings and click on XML Sitemaps.

xml-sitemaps

Adding a Link to Sitemap for Your WooCommerce Store

adding-sitemap-to-footerMost SEO experts say that adding a link to your sitemap on your website does not serve any purpose since the search engines find the sitemap through the robots.txt file or when you manually submit the sitemap to Google Webmaster Tools or Bing’s. Some disagree however and mention that having a link in the footer adds value.

If you do want to add a link to your sitemap on your WordPress site’s footer, it is very easy to do. Just go to Appearance and click on Widgets. Afterwards, drag a text widget to the footer where you want to have the link. Just link your sitemap using HTML code.

If you are not sure how to do this, use the code below and just replace the URL with your sitemap’s URL:

<a href=”http://yourdomain.com/sitemap.xml”>XML Sitemap</a>

Submitting your Sitemap to Search Engines

When you get your sitemap ready, you should submit it to search engines using Webmaster Tools. Before you do this however, you need to verify your website with Webmaster Tools. You can check our post about the WordPress SEO plugin by Yoast which has links to some useful resources that can help you verify your site if you haven’t done that yet.

How to Submit Your Sitemap to Google Webmaster Tools

To submit your sitemap to Google Webmaster Tools, log in to your account and click on the website that you want to add a sitemap to. On the left sidebar, you should see Site Configuration, click that and then click on Sitemaps. There should be an Add/Test sitemap button in the upper right corner. Add your sitemap and then click on Submit.

How to Submit Your Sitemap to Bing Webmaster Tools

To submit your sitemap to Bing Webmaster Tools, log in to your account and click on Sitemaps. Then click on Submit a Sitemap. A text box should appear where you can specify the URL to your sitemap. Save your settings.

The Verdict: Which one is for you?

Between the XML sitemap plugins mentioned above, which one is for you? WordPress SEO by Yoast has a ton of other features and is one of, if not the best SEO plugin for WordPress. If you are already using this plugin for your SEO, then there’s no reason to get another plugin to get a sitemap. You’ll just be adding extra bloat to your site by going with another plugin. Between Google XML Sitemap and XML Sitemap Plugin, there’s not much of a difference. Both are easy to set up but Google XML Sitemaps has a slight advantage for having more options such as:

  • Automatically notifying search engines whenever you post new content
  • Creation of an HTML sitemap
  • Compressing the sitemap
  • Adding the sitemap URL to the robots.txt file

Got some questions about sitemaps? Let us know in the comments.

Filed Under: How-To Articles, SEO For E-Commerce Tagged With: Google Webmaster Tools, Google+, how-to, plugins, WooCommerce, WordPress SEO, XML sitemap, Yoast

Google Mobile Friendly Update: Is Your Online Store Ready?

May 4, 2015 By John Leave a Comment

wooassist-iphoneGoogle mobile friendly update to penalize non-mobile friendly websites is out. Don’t tell me you didn’t see this coming. As more people used mobile devices to surf the internet, Google had to act. It was only a matter of time before Google started prioritizing websites that are optimized for mobile devices. The new algorithm came into effect April 21.

If you have an e-commerce store you should be concerned about all updates from Google. For a lot of online stores, the success of your business depends on Google. This update could destroy your rankings if your website is not mobile responsive. If ranking high in Google is a big part of your revenue strategy then this could be disastrous for your business.

What You Should Do

Use this Mobile-Friendly Test. If your website passes the test, then you have nothing to worry about. But if your website fails the test, you’ll be presented with suggestions on how you can resolve the problem.

If you have an e-commerce store using WooCommerce, there are a lot of responsive WordPress themes that you can use. These responsive themes are optimized for use on mobile devices. WooTheme’s own Storefront theme made especially for WooCommerce is responsive so that’s worth a look. We can also recommend Genesis themes from StudioPress.

How Much Will it Cost?

mobileThat question is a bit like. “I need a car. How much will that cost?” Of course, the answer is, “It depends”. But to give you an example, we have recently upgraded a few clients themes to the new Storefront theme for between $400-$600.

When upgrading a theme, you tend to notice things that you probably should have noticed on the original site, and need to update those as well. So setting a budget of $1000 – $1500 is probably more realistic.

Should You Have Made Your Site Responsive 12 Months Ago Anyway?

This update by Google might just be the thing that most store owners needed to push them into action. Non-responsive ecommerce sites are more than likely leaving a lot of money on table. There is some strong evidence to support this: 14-brands-that-increased-conversion-rates-via-responsive-design

For example, O’Neill Clothing’s redesign achieved some fairly spectacular results on iPhone/iPod:

  • Conversions increased by 65.71%.
  • Transactions went up 112.5%.
  • Revenue increased by 101.25%.

Similarly, on Android devices:

  • Conversions shot up by 407.32%.
  • Transactions increased by 333.33%.
  • Revenue increased by a whopping 591.42%.

Personally, we haven’t seen results this good on the sites we manage. But nonetheless, all responsive redesigns we have done have paid for themselves within 6 months.

The Mobile Friendly Algorithm

Like usual, Google’s algorithm remains a trade secret. It is now up to SEO experts to try to figure out what the algorithm considers in its ratings. Google is actually forgiving this time around as they did provide that tool that will let you check if your website meets their mobile-friendly standards.

If you want to see what your ecommerce store looks like on different mobile devices, you can use this mobile user testing tool. This tool emulates screen sizes of the most popular mobile devices so you can see exactly what your site looks like on a mobile device.

What Sites Were Affected

According to an article from USA Today, the algorithm update could affect as much as 40% of top websites.

Here is the test result of one website that did not meet Google’s mobile-friendly update.

ryanair-non-mobile-friendly

A few weeks before the new algorithm came into effect, tech website TechCrunch tested the websites of Fortune 500 companies. Surprisingly, 44% of Fortune 500 companies’ websites did not pass the mobile-friendly test. So if your ecommerce store didn’t pass the test, you are not alone.

I Failed the Mobile Friendly Test. Should I be Worried?

Well, you should be worried. Still, according to an article from Search Engine Land, it’s not too late to act. You can still fix your website. While some changes in rankings were seen just a day after the update, these changes were not significant. This does not mean you shouldn’t bother doing anything. Sooner or later, Google could clamp down and bring harsher penalties to non-mobile friendly websites. Don’t wait for it to hit hard before you do something.

Filed Under: How-To Articles, SEO For E-Commerce Tagged With: e-commerce, Genesis, Google+, how-to, mobile friendly, responsive design, Storefront

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