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How to Build Links for your Online Store with Guest Posting

April 1, 2015 By John 1 Comment

Most online store owners want to get links to their website for the sake of SEO. In this article, we’ll show you how to build links for your online store with guest posting.

There are many ways to get links such as through social media shares and directory listings. Social media is a powerful tool. Directory listings though might have a negative impact in your SEO efforts. For the past few years, Google has been penalizing many web directories. The single most promising way of earning free and quality links to your website is through guest posting in other blogs related to your industry.

How Does Guest Posting Work

Guest posting is creating content to post in another person’s blog or website with a link back to your own website. The more the links pointing to your website you have, the better it is for your SEO. Search engines such as Google look at your link network. The more popular the website that links to you, the better it is for your link profile. To learn more about the importance of links, check out this post.

How to Get Guest Posting Opportunities

Website Owners that You Know

To get guest posting opportunities, you can start with the people you know. You may have some friends who have a blog on a niche related to your website. You can ask them if they would let you guest post on their website or blog.

Social Networks

If you have a LinkedIn account, you can use that to reach out to other people that own websites within your niche. You can then ask for guest posting opportunities. You can also use Facebook, Twitter or any other social network. LinkedIn better serves this purpose though since it is all about building a professional network.

Blog Search

Perhaps the most popular means of searching for guest posting opportunities is by searching for blogs on Google. You can do this by entering “your niche + blogs” in the search bar. When looking at the search results, analyse the website more closely. Ask yourself; is this a real fit for my niche? Do they accept guest posts? Try to see if they have accepted guest posts in the past or if they explicitly say that they don’t accept guest posts. If they haven’t had any guest posts in the past, don’t let that discourage you, there’s always a first time for everything. Also, make sure that the website is not a competitor.

If you want to search specifically for blogs or websites that accepts guest posts, you can try these keywords on Google.

“your niche + guest post”

“your niche + submit guest post”

“your niche + write for us”

Once you’ve found a good website or blog, you should search for the owner’s email or a contact page. It will allow you to reach out to them about your concern.

Guest Posting Communities

Another means of getting guest post opportunities is by joining guest posting communities. One of the most popular was MyBlogGuest but the site has already been shut down. MyBlogGuest was a community for people looking for guest posting opportunities. People looking for bloggers to get free quality content also go to it. If you think about it, it’s a win-win situation. You get a link and the other person gets free quality content.

How to Request a Guest Post

When you request for a guest post, the golden rule is to not sound like spam. Before emailing someone, check out the website first and read the blog. If they have a dedicated page for guest posting, they’ll have guidelines posted there. Read it and follow the guidelines strictly. If they ask you to email them a certain subject or to have a certain sentence as the first sentence in your email, then do so. By doing what they ask, you’ll come by as someone genuinely interested in a partnership and won’t be writing crappy content. This kind of practice separates the spammers from the real quality guest posters.

If they don’t have specific guidelines, just email them in a normal manner. It helps a lot if you address the recipient with using his/her first name. This is usually written in the ‘contact us’ page. If you can’t find it, that’s not a problem. Just be courteous. You can also write something about how you loved a specific post on their website. This shows that you’re not just interested in the guest post for a link. You’ll also show that you’re interested in the content that they publish. An important bit: Try not to come off as someone trying too hard to please them just so they would allow you to guest post.

In your email, you should also include one or two topics that you’re interested in writing about. Including a short summary of what your post will look like will go a long way. Make sure that what you’re proposing is relevant to their audience otherwise it will just get rejected.

Many blogs don’t accept links within the content of the posts unless it’s integrated well into the content. Usually, in cases like these, they will allow a link to your website in the author bio. Now here’s a pro-tip. When writing the author bio, include your email and ask the readers to contact you if they would like you to guest post on their website. You’ll need to write some really good content for this to work though.

Getting Seconds

In getting guest posts, it is more helpful if you guest post in a lot of different websites. But if you get offered another chance to guest post in the same website, always grab the opportunity. It will help you build your reputation as a guest blogger. Your second post can still contain a link back to your site. And while it will not be as valuable as your first post, it will still show on your link profile. It can also get you some organic traffic. This is true when your guest post is being posted in a popular website with a large following.

What Makes a Good Guest Post

A “good” guest post is subjective, but ideally, a good guest post should provide new information and is insightful. Reading the guidelines of the website where you are guest posting will help you write a post which is “good” by their standards.

How-To posts that teach the readers how to do something are always a good idea. Try to target a specific topic. If you write an article entitled “How to Write an Essay” that’s not good at all. Just think of the thousands, maybe millions, of articles with the same title all over the internet. Something more specific is “How to Write an Essay Optimized for SEO” or “How to Write a Good Expository Essay”.

Always try to use subheadings on your guest post especially when it is long. If you write a 1000-word guest post without any subheadings, it’s not enticing to read. It will look like a big wall of text. While images can help make it more attractive, it’s not as helpful as subheadings.

Also, whenever possible, you should reference any claims on your post unless that is your expert opinion. You should establish that your opinion is credible. Claiming something without backing it up is akin to spouting gibberish and readers will take notice of that. If a claim links to some example or some study that proves your point, then it gets better.

Another important bit to remember is not to hard sell your products or services when guest posting. The blog or website you are guest posting on trusts that you will create good readable content and not a marketing gimmick. Don’t spam your article with links to different product pages, rather if you should add a link, make it a useful link. Maybe link to a related blog post on your own website’s blog. This is all the more reason, among the many other reasons, why you should have a blog on your online store with a bunch of useful and good posts.

Adding Your Links

This is the most important part of your guest post. You can post a link anywhere on the body of your post going to your website unless otherwise specified. The link can be on your home page or any other relevant page. Your link should integrate well into the content. To be integrated well into the content, the reader should know what to expect when they click a link. Are they going to get more information on the subject of your blog post or maybe an important resource? Just because you used a keyword that you are targeting doesn’t mean you should add a link there.

As I’ve mentioned earlier, some website owners refuse to add links in the body of the content. This is because many guest posters don’t integrate it well into the content. In these cases, they allow links in author bios.

So, that’s it. You got your crash course on guest posting. If you have any questions, feel free to hit the comments.

Understanding Search Engine Optimization (SEO) Basics for Your Online Store

January 29, 2015 By John Leave a Comment

Google’s business model is to return the most relevant search results on the web. That’s why people keep using them – and by ‘people’, it includes your potential customers. Being ranked on the top pages allows companies to receive more visitors and generate more leads.

Google uses complex algorithms to assess the relevance of website across the web. They have hundreds of criteria for determining rankings.

A high ranking in Google translates to more site visitors and potential revenue. But how do you achieve that coveted status?

The answer is a well-rounded website.

It should be a site built on a best-practice code base that offers interesting and engaging content users are searching for. In your case, it is an online store using the Woocommerce platform. Understanding Search Engine Optimization (SEO) for your online store is one of the main factors to creating a well-rounded website.

Search Terms

What terms are your ideal clients using when searching for your service? Play around by creating synonyms, abbreviations, plurals, past tense, present tense, verbs nouns, etc. From one word, multiple search terms can be obtained.

For example, from the word car, we can get: car, vans, automobile, pick-up, etc. You will not rank for cars because it’s too popular, making the competition tight. Go for specific keyword “phrases” like “funny car stickers” or “ford car mats” to help you rank higher, and attract your ideal client.

You can use tools such as:

Google Keyword Planner (formerly the Keyword Tool).
http://ubersuggest.org/
https://serps.com/tools/keywords

Once you come up with your list of keyword phrases, dedicate an optimized page on your site for each keyword phrase.

You can outsource some of the research, but the business owner or sales manager needs to check the list. There is no point optimizing your site for key phrases of products that you either don’t sell, or make very little margin from.

Help Google Find You

Assist Google by labeling your content. Everything on your site can be labeled by meta data. Meta data is not visible to the user, but helps Google web crawlers identify what your site is about.

All good website platforms like WordPress have this baked in to make it easy to add “meta data” to any page on your site.

Using our example above, “funny car stickers” would need to have a page on your site with metatags, something like:

Title: Funny Car Stickers | Bumper and Window Stickers. Car Decals
Description: Find 1000s+ of Unique Bumper Stickers & Car Decals. Tons of Funny designs available, or personalize your own!

On its own, meta data won’t do much to get you in the rankings. It needs relevant content to back up what the meta data is saying about your site. Your content needs keywords, plus synonyms, and related words. If you are writing about the topic you want to rank for, then this should happen naturally.

On-Page -> Off-Page SEO

Up until this point we have been talking about on-page SEO, which involves strategies controlled by the website owner. Wooassist can help with all your on-page SEO needs, but at this stage we don’t offer an off-page SEO service.

Our proficiency is the technical aspects of WordPress and Woocommerce, not content creation. Off-page SEO is the overall publishing and running of the website across the internet. It involves obtaining in-bound links from other websites. To do that, you need remarkable content that people will share and link to.

Improving Relevance and Authority

Linking from relevant websites is still the number one way to rank high in Google. It’s just harder now to achieve this. A few years ago, it was possible to create these links and trick Google into thinking you were popular.

Now, part of Google’s mission is to detect “un-natural” links, and mark it as deceptive and manipulative. Any link scheme is a violation of Google’s Webmaster Guidelines.

Google encourages quality content, and they define it as written by an expert or enthusiast who knows the topic well. Choose topics that are driven by genuine interests of readers of the site. Provide useful content that people will link to, and share with their friends on social media.

With all the factors you need to consider about SEO, it is easy to make mistakes. Here is a good write-up about those common SEO mistakes that you need to avoid.

The irony is, your site will rank high in Google when there is no longer any need. If you create great content that Google wants you to, and people are sharing your content, then you can get a lot of traffic to your site without the help of Google.

How to Set Up WordPress SEO by Yoast for WooCommerce

March 26, 2015 By John Leave a Comment

The WordPress SEO plugin by Yoast with over 16 million downloads is easily one of the best plugins that you need to have on your website. Whether it’s a personal blog, an e-commerce store, or a company website, you should have this plugin. In fact, many WordPress developers have WordPress SEO by Yoast in their list of plugins to install each time they create a new website. Many of you may already know a bit (or a lot) about SEO and that’s okay. That just means you’ll make better use of this plugin. And for those that don’t know much about SEO, don’t worry. The plugin is user friendly. I’ll walk you through all the functionalities so you’ll know how to set up WordPress SEO by Yoast for WooCommerce.

Installing WordPress SEO by Yoast for WooCommerce

To install the plugin, head over to the plugin developer’s website. Once there, download the plugin and upload it at the plugin page of your WordPress Dashboard.

You can search for the plugin on the plugin repository by going to your WordPress Dashboard. Click on “Plugins” and then “Add New”. From there just use the search bar to search for the WordPress SEO plugin and click on “Install Now”.

SEO Plugin Especially for WooCommerce

For WooCommercestore owners, getting the premium Yoast WooCommerce SEO plugin is a worthwhile buy. When used with the WordPress SEO plugin, you can better optimize your WooCommerce store. It enhances the existing Open Graph and Twitter Card enhancements in the WordPress SEO plugin. It will also optimize your sitemap for an ecommerce store setup, among other things. For a guide on how to set this up, check out this post.

Optimizing Product Pages for SEO for WooCommerce

The single most important function of the WordPress SEO plugin by Yoast is its ability to help you optimize your blog posts and pages for SEO. That includes WooCommerce products. WooCommerce products work just like posts/pages so it is the same procedure. So when I say page or post, the same applies to WooCommerce products.

Optimizing posts/pages is easy enough. You can do it right after you finish creating the post/page in WordPress. When you’re on the post or page, just scroll down and there will be a section named “WordPress SEO by Yoast”. On the General tab, you’ll see a Snippet Preview. This is how your post/page will show up on the Google search results page. And the fun part is that you can edit how your post will show up. First off, you set a focus keyword. This should be the keyword that you want your blog post or page to rank for. What you should be aiming for is to have this focus keyword in:

the title of your article
in the body of the content especially in the first paragraph
and the meta description which you can set in the field where it says meta description

If you got that all right, you should be seeing all green below the focus keyword that you set.

You can also click on the Page Analysis tab to get more information and other suggestions to improve your post/page. You don’t have to follow all the suggestions. But following everything will help increase the quality of your post/page.

You can tweak a bunch of other settings under the Advanced tab so feel free to change them as you see fit. You can even change how your post would appear when it gets shared on social media under the Social tab.

Optimizing WooCommerce Product Categories for SEO

Similarly, you can also optimize WooCommerce product categories for SEO. Just go to “Products” and click on “Categories” Edit the category that you want to optimize. When you scroll down to the bottom of the “Edit Category” page, you’ll see a section called Yoast SEO Settings. Fill in the SEO Title and SEO Description fields and click on Update.

Unlike when optimizing product pages, you don’t get to set a focus keyword. However, you can still target a keyword by including the keyword in the SEO Title and SEO Description fields. You should also put it in the Category Description field above the Yoast SEO Settings section.

Note that not all themes are able to display product category description on the category page but if your theme supports this function, the text that you put will appear on your product category page.

Verifying Your Website with Search Console

Verifying your website with different Google Search Console tools is important if you want your site crawled. It will have your website crawled by spiders. I don’t mean actual spiders. I mean search engine spiders that index websites on different search engines. Verifying with different webmaster tools can be a complex process but this is made easy with the WordPress SEO plugin.

Linking with Social Media Profiles

You can connect your website with your social media pages with the WordPress SEO plugin. You can do this by going to “SEO” and then clicking on “Social”. Here there are three tabs: Facebook, Twitter and Google+.

How to Connect Facebook

Linking Facebook to your site allows you access to Facebook Insights. If you already have a Facebook page, you just need to get the URL of your Facebook page. Copy the URL and then paste it where it says “Facebook Page URL”. You can then set the administrators for your page by clicking on Add Facebook Admin. If you are an advanced user, you can tweak a bunch of other settings. When you’re done, just click on “Save Changes”.

How to Set Up Twitter Cards

Do you use Twitter? Have you ever seen links in Twitter that show a snippet of the page that it links to? That’s called a Twitter card and you can enable that on your website using WordPress SEO. The usual thing is that enabling Twitter cards would call for you to add some lines of code to your header. But WordPress SEO eliminates the need for that.

How do you do this? On the Social section of the plugin, click on Twitter. Fill in your Twitter username on the appropriate field. Specify the kind of Twitter card that you want to have then click on “Save Changes”. You’re not done yet. You still need to confirm your Twitter card. Head over to this link. Specify the URL and click on “Preview Card”. After that, click on “Request Approval” and fill out the form. Finally, click on another “Request Approval”.

Soon, you’ll be able to see Twitter cards on your Twitter links.

The premium YoastWooCommerce SEO plugin will further help you optimize your Twitter Cards if you have that.

How to Connect Google+

To connect your website with Google+ means setting your Google+ profile as the publisher of your content with the “rel=publisher” markup. “Rel=publisher” is an authorship markup which connects websites to Google+ pages (not personal profiles).

To connect your Google+ company page, head over to the “Social” section of the plugin and click on Google+. Fill out the field with the URL of your company page on Google+ and click on “Save Changes”.

You might have heard of “rel=author” which links the content to the Google+ profile of the author. When implemented in the proper way, “rel=author” should show a snippet of the content with a photo of the author in the SERPs page. If you’re a writer and you’re hyped by that, I’d hate to burst your bubble but “rel=author” is no longer supported by Google. You can read more about it here.

Improving Sharing on Pinterest

Pinterest is another social media platform that’s worth mentioning. It has great potential for e-commerce stores. Why? Because Pinterest is image-based. The YoastWooCommerce SEO plugin makes sharing on Pinterest more worthwhile. After setting Twitter products and Schema Open Graph additions, your pins on Pinterest will start to show in a different way. In most cases, WooCommerce product will show up like posts. But with the plugin configured, your products will show up as “products”. They will show product related information such as price and variations.

Implementing Sitemaps with WordPress SEO

In a nutshell, sitemaps communicate with search engines to let the latter know when there are changes to the website. There are a lot of plugins that lets you create a sitemap. If you are already using the WordPress SEO plugin, just use the built-in sitemap module. Looking for another plugin just add an extra load to your server.

To get your sitemap, go to the plugin’s “XML Sitemaps” tab and then tick on the first box to enable sitemaps and click on “Save Changes”. There are a bunch of settings that you can tweak. You can have a look at them and change them as you please. They are pretty much self-explanatory.

You also might want to get the WooCommerce SEO plugin, which was mentioned above a couple of times. This removes some unnecessary bits from your sitemap in automatic fashion.

Check out our post on how to create a sitemap for your WooCommerce store to learn about sitemaps and other means of creating it.

Permalink Settings

Permalink settings all have to do with your URLs. I would not recommend changing any of the settings here but you are free to check them out and change them as you please.

Enabling Breadcrumbs with WordPress SEO

Breadcrumbs, when enabled, helps users identify where they are on your website. It also helps search engines determine your website’s structure. See the image below. Where the yellow arrow is pointing at, that’s the breadcrumbs.

Enabling breadcrumbs on your website is simpler than snapping your fingers. Just go to SEO and then click on Internal Links. You should see a box that says “Enable Breadcrumbs”. So just tick that box and save. There are a few settings that you can tweak so just change them up as you need.

Did we miss anything? Or do you have any questions about the WordPress SEO plugin? Let us know in the comments.

How to Create a Sitemap for your WooCommerce Store

March 19, 2015 By John 2 Comments

You might have heard about XML sitemaps and that it’s good for your website’s SEO but don’t really know what it is. Or maybe you don’t know how to create a sitemap for your WooCommerce store. We can help with that. For starters, Google defines a sitemap as:

…a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content.

In short, a sitemap tells search engine crawlers about the structure of your site. Whenever you add something new to your website, whether that’s a new blog post, a new page or a new WooCommerce product, your sitemap is updated and communicates with web crawlers to tell search engine that there is something new on your website.

Even without a sitemap, the content on your website will still eventually be crawled by search engine crawlers but if the structure of your website is not well-organized, some pages may not be indexed. Also, having a sitemap will make crawling your website easier and much sooner. And if you have a new website, you probably don’t have a lot of other websites linking to your pages so it is highly likely that some of your pages may not get indexed. Having a sitemap almost ensures that all your pages get indexed.

How to Generate a Sitemap for Your WordPress Site

There are a couple of plugins that you can use to create a sitemap for your e-commerce website. We’ll list them down here.

How to Create a Sitemap Using WordPress SEO by Yoast

WordPress SEO by Yoast is the all-in-one plugin for your SEO needs. It is easily one of the best SEO plugins in the WordPress plugin repository. It has a lot of useful features and that includes the creation of a sitemap. If you are already using WordPress SEO by Yoast, then look nowhere else for creating your own XML sitemap. If you are not using WordPress SEO yet, I would suggest joining the bandwagon that is unless you are already using an SEO plugin that works well for you.

To enable XML sitemaps in WordPress SEO, go to SEO and click on XML sitemaps. Afterwards, just tick the box where it says “Check this box to enable XML sitemap functionality” and then “Save Changes”. When that’s done, just click on the button below and you will be taken to your sitemap.

How to Create a Sitemap Using Google XML Sitemaps

Creating a sitemap with the Google XML Sitemaps plugin is very easy. Simply download and install the plugin here. After you activate the plugin, just head over to Settings and click on XML-Sitemap. You should see a section that indicates the URL for your sitemap. There are a bunch of other settings that you can tweak. The default settings are good as is but if you want to change anything depending on your needs, feel free to do so.

How to Create a Sitemap Using XML Sitemaps

To create a sitemap using the XML Sitemaps plugin, simply install the plugin from this link. Activate the plugin and head over to yourdomain.com/sitemap.xml. That’s your sitemap. There are a few settings that you can tweak if you head over to Settings and click on XML Sitemaps.

Adding a Link to Sitemap for Your WooCommerce Store

Most SEO experts say that adding a link to your sitemap on your website does not serve any purpose since the search engines find the sitemap through the robots.txt file or when you manually submit the sitemap to Google Webmaster Tools or Bing’s. Some disagree however and mention that having a link in the footer adds value.

If you do want to add a link to your sitemap on your WordPress site’s footer, it is very easy to do. Just go to Appearance and click on Widgets. Afterwards, drag a text widget to the footer where you want to have the link. Just link your sitemap using HTML code.

If you are not sure how to do this, use the code below and just replace the URL with your sitemap’s URL:

<a href=”http://yourdomain.com/sitemap.xml”>XML Sitemap</a>

Submitting your Sitemap to Search Engines

When you get your sitemap ready, you should submit it to search engines using Webmaster Tools. Before you do this however, you need to verify your website with Webmaster Tools. You can check our post about the WordPress SEO plugin by Yoast which has links to some useful resources that can help you verify your site if you haven’t done that yet.

How to Submit Your Sitemap to Google Webmaster Tools

To submit your sitemap to Google Webmaster Tools, log in to your account and click on the website that you want to add a sitemap to. On the left sidebar, you should see Site Configuration, click that and then click on Sitemaps. There should be an Add/Test sitemap button in the upper right corner. Add your sitemap and then click on Submit.

How to Submit Your Sitemap to Bing Webmaster Tools

To submit your sitemap to Bing Webmaster Tools, log in to your account and click on Sitemaps. Then click on Submit a Sitemap. A text box should appear where you can specify the URL to your sitemap. Save your settings.

The Verdict: Which one is for you?

Between the XML sitemap plugins mentioned above, which one is for you? WordPress SEO by Yoast has a ton of other features and is one of, if not the best SEO plugin for WordPress. If you are already using this plugin for your SEO, then there’s no reason to get another plugin to get a sitemap. You’ll just be adding extra bloat to your site by going with another plugin. Between Google XML Sitemap and XML Sitemap Plugin, there’s not much of a difference. Both are easy to set up but Google XML Sitemaps has a slight advantage for having more options such as:

Automatically notifying search engines whenever you post new content
Creation of an HTML sitemap
Compressing the sitemap
Adding the sitemap URL to the robots.txt file

Got some questions about sitemaps? Let us know in the comments.

Google Mobile Friendly Update: Is Your Online Store Ready?

May 4, 2015 By John Leave a Comment

Google mobile friendly update to penalize non-mobile friendly websites is out. Don’t tell me you didn’t see this coming. As more people used mobile devices to surf the internet, Google had to act. It was only a matter of time before Google started prioritizing websites that are optimized for mobile devices. The new algorithm came into effect April 21.

If you have an e-commerce store you should be concerned about all updates from Google. For a lot of online stores, the success of your business depends on Google. This update could destroy your rankings if your website is not mobile responsive. If ranking high in Google is a big part of your revenue strategy then this could be disastrous for your business.

What You Should Do

Use this Mobile-Friendly Test. If your website passes the test, then you have nothing to worry about. But if your website fails the test, you’ll be presented with suggestions on how you can resolve the problem.

If you have an e-commerce store using WooCommerce, there are a lot of responsive WordPress themes that you can use. These responsive themes are optimized for use on mobile devices. WooTheme’s own Storefront theme made especially for WooCommerce is responsive so that’s worth a look. We can also recommend Genesis themes from StudioPress.

How Much Will it Cost?

That question is a bit like. “I need a car. How much will that cost?” Of course, the answer is, “It depends”. But to give you an example, we have recently upgraded a few clients themes to the new Storefront theme for between $400-$600.

When upgrading a theme, you tend to notice things that you probably should have noticed on the original site, and need to update those as well. So setting a budget of $1000 – $1500 is probably more realistic.

Should You Have Made Your Site Responsive 12 Months Ago Anyway?

This update by Google might just be the thing that most store owners needed to push them into action. Non-responsive ecommerce sites are more than likely leaving a lot of money on table. There is some strong evidence to support this: 14-brands-that-increased-conversion-rates-via-responsive-design

For example, O’Neill Clothing’s redesign achieved some fairly spectacular results on iPhone/iPod:

Conversions increased by 65.71%.
Transactions went up 112.5%.
Revenue increased by 101.25%.

Similarly, on Android devices:

Conversions shot up by 407.32%.
Transactions increased by 333.33%.
Revenue increased by a whopping 591.42%.

Personally, we haven’t seen results this good on the sites we manage. But nonetheless, all responsive redesigns we have done have paid for themselves within 6 months.

The Mobile Friendly Algorithm

Like usual, Google’s algorithm remains a trade secret. It is now up to SEO experts to try to figure out what the algorithm considers in its ratings. Google is actually forgiving this time around as they did provide that tool that will let you check if your website meets their mobile-friendly standards.

If you want to see what your ecommerce store looks like on different mobile devices, you can use this mobile user testing tool. This tool emulates screen sizes of the most popular mobile devices so you can see exactly what your site looks like on a mobile device.

What Sites Were Affected

According to an article from USA Today, the algorithm update could affect as much as 40% of top websites.

Here is the test result of one website that did not meet Google’s mobile-friendly update.

A few weeks before the new algorithm came into effect, tech website TechCrunch tested the websites of Fortune 500 companies. Surprisingly, 44% of Fortune 500 companies’ websites did not pass the mobile-friendly test. So if your ecommerce store didn’t pass the test, you are not alone.

I Failed the Mobile Friendly Test. Should I be Worried?

Well, you should be worried. Still, according to an article from Search Engine Land, it’s not too late to act. You can still fix your website. While some changes in rankings were seen just a day after the update, these changes were not significant. This does not mean you shouldn’t bother doing anything. Sooner or later, Google could clamp down and bring harsher penalties to non-mobile friendly websites. Don’t wait for it to hit hard before you do something.