Last Updated on October 27, 2018

Your online business using WooCommerce is all set. Each important element is in place and accounted for. Your website is done. You get regular traffic. You got your marketing strategies in place. You have a blog and you are active in social media. You think you’ve got it all covered, but then a few things start to bug you.

Optimize Web Design

You realize the design needs few tweaks and you come up with a few ideas that should be able to increase sales. What you have to do right now is optimize your design for better conversion rates. This is called conversion rate optimization and you can read more about it here.

A few design tweaks on your website will help increase your conversion rates. It may involve adjusting or repositioning some visual and design elements. Color, images, cues and their placement on your landing or checkout pages, are all part of optimizing your web design – see here design tweaks.

Keep Your Design Simple

Your website needs to look good, but not necessarily flashy. Simplicity in your design can go a long way towards increasing conversions.

It is understandable that you’d like to fill your pages with a lot of useful features and elements. However, it could also be a hindrance. Visitors would usually turn away from complicated designs. Keep it simple and understandable.

In changing the colors on your website, take the context into consideration. Make use of call-to-actions (CTA), and place them in a favourable manner to make your visitors take action. The design of your website should encourage visitors to want to browse more. Essentially, they should immediately see what they’re looking for.

Use the right amount of white space. It can definitely put emphasis on where it is needed. It is a simple and effective way of making sure that important elements of your site are easy to locate. This post enumerates user interface tweaks can you make, to improve your conversion rates.

Know Your Audience

An important part of adjusting your site’s design is learning about your potential customers. Understand who they are what their personalities are like. That way, you could adjust your design elements to fit in with them.

You can read more about customer personas in these articles:

New MailChimp User Persona Research

Web Design Tips that Increase Conversions

Having a clear idea of your current users can help you better empathize with them. Combining these tips will not only get people to visit your site, but also encourage visitors to take the next step.

A few design tweaks on your WooCommerce store can set you up for better conversions which will in turn lead to better sales for your business.