We’ve created our fair share of WordPress sites and provided support for other WooCommerce store owners since 2014. At the same time, we maintain and improve Wooassist.com. But what goes on in the Wooassist backend? Here we’ll provide a sneak peek of what goes on behind the scenes.
WordPress is one of the best Content Management System (CMS) with over 60 million websites powered, Woasssist included. It is free and open-source, with thousands of available plugins and themes to change and extend the look and functionality of your site.
WPEngine provides one of the best WordPress hosting services on the web. Our hosting plan with WPEngine comes with caching, backup features and Content Delivery Network (CDN) provided by their partner MaxCDN. They use Ever Cache for speed and massive scalability. They also have one of the best support compared to other hosting providers.
Genesis Framework is a powerful foundation for building websites in WordPress. It is compatible with WooCommerce and anything can be customized around its core code using child themes. It is also SEO optimized.
We use Parallax Pro theme on top of the Genesis framework. Notice how the Wooassist homepage content has a vertical design for easy visual eye movement and flow. As you scroll down the page, you will see that the content is divided into sections. The theme is also mobile responsive.
It is best practice to deactivate and delete any unused plugins on your site to minimize site bloat. Just stick to what features you need and the plugin that offers just that.
Since Wooassist provides WooCommerce support, it makes sense that we use WooCommerce.
Built with developers in mind, WooCommerce is extendable, adaptable and open source. It works with the core features of WordPress and is one of the most widely used ecommerce plugins. It’s free and allows for maximum flexibility and customization. You can even expand its features with a growing collection of more than 300 extensions.
WooCommerce Customizer is a free plugin that adds an extra settings page for WooCommerce. This helps you make quick changes which otherwise would require writing some custom PHP functions. Basically, you can optimize the look of your WooCommerce store for optimum conversion, without writing any code.
Genesis Connect for WooCommerce
When WooCommerce is installed on a site using the Genesis platform, you may find some product pages do not display properly. Genesis Connect for WooCommerce fixes this by replacing WooCommerce’s built-in shop templates with its own Genesis-ready versions. These templates are single-product.php, archive-product.php and taxonomy.php.
WooCommerce Google Analytics Integration
WooThemes created WooCommerce Google Analytics Integration plugin and is a must to integrate analytics in WooCommerce versions 2.1 and up. This plugin inserts tracking codes into your store pages.
We use WP-Optimize to clean and keep our database down to a reasonable size. The plugin helps clean up your WordPress database by removing old revisions of posts and stale/trashed comments. It also allows for optimization of your WordPress core tables.
WordPress Related Posts
WordPress Related Posts automatically adds thumbnails at the footer of your content. This helps readers find other relevant posts in our blog for further reading.
WooCommerce Paypal Pro
We use WooCommerce Paypal Pro as our payment gateway. Our clients can pay with their credits cards. A Paypal account is not necessary.
WooCommerce Checkout Manager
We use WooCommerce Checkout Manager to customize the fields on our checkout page. This allows for faster and easier checkout.
We trust Akismet to safeguard our site against spam comments. This product by Automattic comes bundled with WordPress installations. You just need to sign up at their website and get your API key to activate it. Akismet automatically checks incoming comments and moves ‘spam-like’ comments to the Spam folder.
We use PopupAlly to show time-delayed and exit intent popups for our free e-book offer and newsletter subscription, respectively. The plugin makes it easy to customize popup forms even for novice users.
We use Yoast SEO to optimize our blog post and pages for SEO. It is a powerful plugin that helps to give any site an SEO boost. This plugin can also help optimize product pages and product categories in WooCommerce.
Visual Form Builder
We use Visual Form Builder to create forms such as our contact form and custom package form. Visual Form Builder is easy to set up and use even for novice users.
Responsive Pricing Table
We use Responsive Pricing Table plugin to add a ‘Pricing Tables’ tab in the WordPress admin panel . This allows for creating pricing tables without coding. You can add features of up to 5 plans and display the price table anywhere with a shortcode.
Redirection is a free plugin that makes managing our 301 redirects easier. It also helps us keep tabs on any 404 errors. We use this mainly when changing slugs of blogs post when optimizing for SEO.