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You are here: Home / Archives for e-commerce

Email Opt-in Solutions for Your Woocommerce Store for Increased Sales

January 29, 2015 By John 2 Comments

SnapCrab_2015-06-26_14-44-28_No-0000Many online entrepreneurs tend to overlook the value of emails because of the rise of social media and other marketing strategies. In reality, it remains one of the best means of delivering promotional messages to potential customers.

Opt-In Email vs. Spam

An opt-in email is a type of promotional email that is specifically requested by the person who is to receive it. It’s the reverse of spam emails, which are sent regardless of whether they were requested or not.

SnapCrab_2015-06-26_14-44-52_No-0000

Here is a better explanation of the difference between opt-in and spam. It also lists the advantages of opt-in emails, like showing consumers how you respect their privacy.

You can promote your products better by taking advantage of personalized opt-in emails. They may contain newsletters or information that consumers take interest in. It can also include special offers that promote specific products or services.

Opt-in Solutions to Increase Sales

Increasing your email opt-ins can actually get you more subscribers, as explained in this article. Aside from boosting your subscription, it can help you realize your conversion and sales goals.If you want an email opt-in form that converts, you have to combine timing, design, and incentive.

SnapCrab_2015-06-26_14-45-05_No-0000

Pop-ups are really effective at getting people to sign-up.However,applying them on an ecommerce store is risky. The goal of most ecommerce stores is to sell. Any barrier to achieve that primary objective is counter-productive and costly. A good compromise is a pop-up on exit, using a plugin like PopupAlly.

Opt-in email continues to be the industry standard for good email marketing. It not only preserves your email marketing reputation, but also saves you time and money.Our Wooassist team can help you find the perfect email opt-in solutions for your business.

 

Filed Under: How-To Articles Tagged With: conversion optimization, e-commerce, email, how-to, PopupAlly, WooCommerce

How to Install WooCommerce on your WordPress Site

April 8, 2015 By John Leave a Comment

how-to-install-woocommerce-pluginGetting started on a WooCommerce store all starts with installing WooCommerce. It’s pretty simple and straightforward, but if you don’t know how to install it, we’ll help you out. There are two ways to install WooCommerce and we’ll detail them both in this post.

How to Install WooCommerce through the WordPress Plugin Repository

  1. On your WordPress Dashboard, head over to Plugins then click on Add New.
  2. On the search bar, type in WooCommerce and press Enter. WooCommerce should appear as the first plugin in the search results. To make sure, check that it is the one published by WooThemes and that you are not installing some other plugin.
  3. Just click on Install Now and wait for the plugin to install and activate.

How to Install WooCommerce by Upload

The other method of installing WooCommerce is by downloading and uploading.

  1. Head over to the WooThemes website to download the latest version of WooCommerce.
  2. After that, go to your WordPress Dashboard. Click on Plugins and then Upload Plugin.
  3. Choose the WooCommerce installer that you just downloaded and click on Install Now.
  4. After that, just wait for the file to finish uploading. It should install and activate by itself.

How to Install WooCommerce via FTP

Here’s a bonus – another means of installing WooCommerce. This is a little bit more complicated than the first two methods since you need to access your WordPress install files. It is not recommended for the average user since you might alter the install files for your WordPress site. Doing so can cause your website to go down. Use this only if the other two methods fail or if you really know what you are doing.

For this method, you’ll need an FTP client like FileZilla. You’ll need this to upload the plugin file to your WordPress install. And since you need to log in to the FTP server, you’ll need the login information for that too. If you don’t know the login information, you can contact your hosting provider. Here’s are the steps:

  1. Download the WooCommerce plugin and extract the file.
  2. Log in to your FTP server using FileZilla or any other FTP client. Navigate to the wp-content/plugins directory of your WordPress install.
  3. Place the extracted folder in the wp-content/plugins folder.
  4. After that, head over to the plugin page of your WordPress site and activate the WooCommerce plugin.

Now that you know how to install WooCommerce, you’re just a few steps away from setting up your own e-commerce store.

Filed Under: How-To Articles Tagged With: e-commerce, how-to, website development, WooCommerce, WordPress

Google Mobile Friendly Update: Is Your Online Store Ready?

May 4, 2015 By John Leave a Comment

wooassist-iphoneGoogle mobile friendly update to penalize non-mobile friendly websites is out. Don’t tell me you didn’t see this coming. As more people used mobile devices to surf the internet, Google had to act. It was only a matter of time before Google started prioritizing websites that are optimized for mobile devices. The new algorithm came into effect April 21.

If you have an e-commerce store you should be concerned about all updates from Google. For a lot of online stores, the success of your business depends on Google. This update could destroy your rankings if your website is not mobile responsive. If ranking high in Google is a big part of your revenue strategy then this could be disastrous for your business.

What You Should Do

Use this Mobile-Friendly Test. If your website passes the test, then you have nothing to worry about. But if your website fails the test, you’ll be presented with suggestions on how you can resolve the problem.

If you have an e-commerce store using WooCommerce, there are a lot of responsive WordPress themes that you can use. These responsive themes are optimized for use on mobile devices. WooTheme’s own Storefront theme made especially for WooCommerce is responsive so that’s worth a look. We can also recommend Genesis themes from StudioPress.

How Much Will it Cost?

mobileThat question is a bit like. “I need a car. How much will that cost?” Of course, the answer is, “It depends”. But to give you an example, we have recently upgraded a few clients themes to the new Storefront theme for between $400-$600.

When upgrading a theme, you tend to notice things that you probably should have noticed on the original site, and need to update those as well. So setting a budget of $1000 – $1500 is probably more realistic.

Should You Have Made Your Site Responsive 12 Months Ago Anyway?

This update by Google might just be the thing that most store owners needed to push them into action. Non-responsive ecommerce sites are more than likely leaving a lot of money on table. There is some strong evidence to support this: 14-brands-that-increased-conversion-rates-via-responsive-design

For example, O’Neill Clothing’s redesign achieved some fairly spectacular results on iPhone/iPod:

  • Conversions increased by 65.71%.
  • Transactions went up 112.5%.
  • Revenue increased by 101.25%.

Similarly, on Android devices:

  • Conversions shot up by 407.32%.
  • Transactions increased by 333.33%.
  • Revenue increased by a whopping 591.42%.

Personally, we haven’t seen results this good on the sites we manage. But nonetheless, all responsive redesigns we have done have paid for themselves within 6 months.

The Mobile Friendly Algorithm

Like usual, Google’s algorithm remains a trade secret. It is now up to SEO experts to try to figure out what the algorithm considers in its ratings. Google is actually forgiving this time around as they did provide that tool that will let you check if your website meets their mobile-friendly standards.

If you want to see what your ecommerce store looks like on different mobile devices, you can use this mobile user testing tool. This tool emulates screen sizes of the most popular mobile devices so you can see exactly what your site looks like on a mobile device.

What Sites Were Affected

According to an article from USA Today, the algorithm update could affect as much as 40% of top websites.

Here is the test result of one website that did not meet Google’s mobile-friendly update.

ryanair-non-mobile-friendly

A few weeks before the new algorithm came into effect, tech website TechCrunch tested the websites of Fortune 500 companies. Surprisingly, 44% of Fortune 500 companies’ websites did not pass the mobile-friendly test. So if your ecommerce store didn’t pass the test, you are not alone.

I Failed the Mobile Friendly Test. Should I be Worried?

Well, you should be worried. Still, according to an article from Search Engine Land, it’s not too late to act. You can still fix your website. While some changes in rankings were seen just a day after the update, these changes were not significant. This does not mean you shouldn’t bother doing anything. Sooner or later, Google could clamp down and bring harsher penalties to non-mobile friendly websites. Don’t wait for it to hit hard before you do something.

Filed Under: How-To Articles, SEO For E-Commerce Tagged With: e-commerce, Genesis, Google+, how-to, mobile friendly, responsive design, Storefront

How to Set Store Location and Currency in WooCommerce

May 13, 2015 By John Leave a Comment

After installing WooCommerce you have to make sure that it will run based on your geographic specifications. You will need to set store location and currency in WooCommerce. Changing these settings is really quite simple. You can do this if you head over to your WordPress dashboard and navigate to WooCommerce settings under the general tab.

Setting Your Location

To set your location, head over to WooCommerce settings under the General Tab. Here you can set your store’s location.

Here’s what you should see:

location-settings

Base Location

Under Base Location, you should state your base country and/or state. This setting also affects tax rates and customer locations.

Selling Location

Under Selling Locations is where you state where you sell your products. You can choose just one location or a few countries/states. If you ship your products globally you should specify “Sell to All Countries”. If you are only selling to specific location, choose “Sell to specific countries only” and a new field will come up which will let you add specific locations.

Default Customer Address

Under Default Customer Address, you can choose what the system will identify as the client’s location before he/she enters her location. Choosing “Shop base address” assumes that the client is located where your store is located. Choosing “No address” assumes no location. Choosing “Geolocate address” will verify the client’s location through Maxmind Geolite Database.

Setting Your Currency

Below the location setting, you can see your WooCommerce store’s currency options.

Currency

Under Currency, you can set your store’s default currency. You can only set one currency here.

currency-options

Currency Position

Currency position lets you set the default position for you currency symbol. You can set it to the left, right, left with space, or right with space. Below you’ll see a comparison of the different options for this setting.

different-prices

Thousand Separator and Decimal Separator

These settings let you set what symbol to use as the thousand and decimal separator for the prices displayed on your store. The image below show what the price would look like if you edit these.

changing-price-settings

changed-settings

Number of Decimals

This setting sets the number of decimal places shown on your prices. In most cases, 2 decimal places will do but if you should need more, you can always add more.

location-settings

Now that you’ve set your store’s location and currency, you can soon start selling to the market that you are targeting.

Filed Under: How-To Articles Tagged With: admin, e-commerce, how-to, WooCommerce, WordPress

How to Set Up a WooCommerce Store – Infographic

July 21, 2015 By John Leave a Comment

Do you want to build an on online store? Creating one is easy with WooCommerce. Here’s a handy WooCommerce infographic that can guide you on the process.

woocommerce_checklist_1 woocommercechecklist_2

Filed Under: How-To Articles Tagged With: e-commerce, how-to, infographic, website development, WooCommerce, WordPress

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