Wooassist Tag Archives - Page 2 of 6

Analytics Reports Help Your Online Store Maximize Profits

January 29, 2015 By John Leave a Comment

There is abundant data available on the Internet to help you better understand website traffic. All that data can be meaningless if you don’t know how to analyze and interpret it. Once you do, you could use the information to maximize your online store’s profits. You can do all that by making proper use of analytics reports.

Google has its own service for tracking and reporting website traffic – Google Analytics. Ecommerce sites can use analytics reports from this tool to assess their overall performance. Best of all, it’s free.Before we go any further, the first thing you need to do is register for Google Analytics and install the tracking code.

Creating Custom Reports

The most useful feature in Google Analytics, custom reports allow you find the data and presentation that is most relevant for your goals.You pick the dimensions and metrics and decide how they should be displayed. Google Analytics has over 70 standard reports to select from.

This article can help you learn how to create and manage custom reports on Google Analytics on your own. You need not be an expert right away. What’s important is that you understand the process. Here’s another helpful resource on creating a custom report.

Wooassist Analytics Team

Google Analytics can monitor promotional activities, lead generation, visitor’s behaviour and conversion pattern. It can benefit your ecommerce store more than you expect.

Most website owners choose to do it themselves, but they end up collecting incorrect data. No matter easy it is to implement Google Analytics, you may still need the help of experts to make the best use of the data collected. If you find it too technical, or even time consuming to focus on, our Wooassist team can help you.

WooCommerce Landing Pages to Boost Conversion

January 29, 2015 By John Leave a Comment

You just launched your e-commerce store using WooCommerce. Now, you want to go all out on your marketing campaign to boost conversion rates.If you want to get your campaign off to a great start, there’s one thing to remember – never start without a landing page.

What is a Landing Page?

A landing page is a standalone web page that stands apart from your actual website. It is designed for a single focused objective, and serves as a guide for achieving conversion goals.It does not have any direct ties to your website. No global navigation exists to link the two together. Here is a good article explaining what it is.

The landing page may be used either to capture leads or make a potential customer ready for purchase. Access to it is only possible through a link that you’ll provide in the content of your marketing campaign. This post further explains what a landing page is used for.

WooCommerce Landing Pages

Building landing pages for your WooCommerce store will help you generate more leads and conversions. Even if you plan to hand this task over to a professional, it would help if you understand the process.

This resource has tips on how to create effective landing pages. WooCommerce Conductor. It can also show you how to create focused landing pages of featured WooCommerce products, capture leads, and build future marketing funnels.

The first step to creating a successful, WooCommerce landing page is setting your business objectives. It’s worth noting that a landing page without a lot of thought behind it, will not be able to achieve its goals.

The potential uses for landing pages are almost limitless, but it can only benefit you if it’s done the right way. How well it is designed,and how skilfully it works,can make or break conversion. It is your ticket to more leads and sale, so having a professional landing page design is important. Let our Wooassist team do the job for you!

How to Add a Quantity Field on Your WooCommerce Shop Page

April 7, 2017 By John 30 Comments

By default, WooCommerce does not allow users to change the quantity of the product on the shop page before adding to cart. To change the quantity, users would have to proceed to the cart page which can be an arduous process. In this post, we will show you how to add a quantity field on your WooCommerce shop page.

If a customer wants to buy three sunglasses, and you only have the “Add to Cart” button on the shop page, the user will have to go to the Cart to edit the quantity that he/she wants to buy. This takes a few extra clicks and can become a real problem if the customer wants to shop for more items.

Less Clicks to Checkout

It is important to note that less clicks leading to the checkout page leads to more sales. As an e-commerce store owner, making your store more profitable should be on top of your priority list. Another way to reduce clicks to checkout is allowing the customer to check out as guests without the need to create an account.

Also, refrain from asking unnecessary information. At the very least, your checkout page should only have the name, address, email and phone number fields aside from the payment details.

Quality of Life Improvement

Adding the quantity field to the shop page is a good quality of life improvement that many of your visitors would appreciate. Instead of having to navigate to the cart or the product page to increase the quantity, they can increase the quantity from the shop page. If you think about it, making it easier for your customers to purchase more of your products means more sales for you.

A Necessity for Some Online Stores

Adding the quantity field to the shop page is a necessity to some stores where buying several pieces and having repeat sales are common. For example, buying canned cat food in bulk is common so if you own a store selling pet food, having the quantity field on the shop page will really help. Many of your customers will be buying again after some time. They can just add the products directly from the shop page since they know what they are buying and no longer need to see the product details.

How to Add a Quantity Field on Your Shop

You can use the Quantity Field on Shop Page for WooCommerce plugin to add a quantity field on your WooCommerce shop. Just install the plugin and activate it. There are no settings to tweak. Once the plugin is activated, the quantity field should be on your shop page.

Did this plugin work for you? Do you have any questions or ideas on how the plugin can be improved? Let us know in the comments.

Wooassist Customer Personas: Meet Bob and Danny

January 24, 2016 By John Leave a Comment

If you are a store owner, it is important to know who you are trying to reach. Not everyone is your customer and knowing your target market will help you save thousands of dollars on marketing campaigns. We wrote a pretty epic blog post about customer personas for ecommerce, but to give you an example of how Wooassist does it, here are our two main customer personas. Meet Bob and Danny.

Say Hello to Bob

Bob is a freelance website developer who builds e-commerce site with WordPress and WooCommerce. Bob is super busy building a lot of websites and he receives more jobs from new clients on a monthly basis. He also hangs out online on different forums to communicate with other developers to seek help and assist others as well.

Some of the forums he has visited over the past few months are:

He is updated with the latest trends of WooCommerce development and has also heard the new Storefront theme that WooThemes have developed.

He uses a macbook pro for developing websites and uses the following tools with his development:

Codekit https://incident57.com/codekit/
Chrome Developer Tools
Sublime Text IDE – where all the coding happens
Git for versioning
SASS + Sussy (for styling – in replacement of plain CSS)

A lot of Bob’s clients come back to him after 6-12 months and want help with WooCommerce and the other plugin updates. Other times old clients were installing new plugins which broke their site and they needed “urgent” help.

Bob doesn’t like this sort of maintenance work. He wants to help his previous clients but he is busy creating websites for new clients. If he tries to do both he ends up losing a lot of free time for himself and his family.

He tried to outsource his customer support tasks to Elance. Some worked ok, but the ones that didn’t took him more time to fix than if he had done it himself.

Bob needed a company he was comfortable referring his clients to for the support he didn’t want to do, so he could just focus on his passion of building new websites. He had suggested www.wpcurve.com and www.wpsitecare.com but his clients didn’t want to pay for monthly subscriptions and he would prefer to recommend specialists in Woocommerce not just WordPress.

Then he found out about Wooassist. Wooassist was being helpful on a lot of posts on the support forum for both WooCommerce and Storefront. They have also built theme and plugin extensions that had benefited Bob in some of his projects.

He checked out what Wooassist offers, and was a bit skeptical at first, but liked the testimonials about the company. He also learned that his clients could get the first 2 hours free of charge, so he thought he would try them out.

Bob gave Wooassist a few tricky tasks to test them and was pleased with how they performed. He especially loved their process and the concise reporting. He then then felt comfortable to refer Wooassist to his clients to do support for them, and the rest was history.

Get to Know Danny

Danny is the owner of an e-commerce store. He has 4 full-time employees and his wife works part-time in accounts. He will employ contractors regularly during busy periods.

Danny had a local agency design his website and it cost him $3000. Over the next 12 months he required a number of customisations and these totalled to about $3000 also. He was happy with the agency, but didn’t like the $100/hr fees so decided to skill-up and spent a considerable amount of time training himself in WordPress and WooCommerce. He now knows enough to make a lot of changes himself.

Because of this knowledge he also now feels more confident to outsources some of these tasks. He has tried Elance and Odesk with limited success and has gone back to either doing it himself, or what is too hard for him, asking the agency that built the site to do it for him.

When faced with problems that require a more technical solution he first searches for free plugins in the WordPress repository and reads the forums and reviews. If he can’t find what he needs he asks questions in the forums hoping that maybe he can get advice and perhaps a few snippets of code that can solve his problem.

He knows that a single line of wrong code can bring down the entire website down so he is very wary of adding code by himself. The solutions work most of the time, thankfully, but it’s not the best use of his time.

Danny wants to spend more time attending to marketing and building his business. He has a long list of marketing initiatives he wants to get up and running with the website that he is sure will bring in more sales, but he is just too swamped with the ongoing tasks currently on his plate.

He also wants to spend more time with his family.

He feels he has failed with Elance and Odesk and doesn’t want to go down that route again. He has considered employing a full-time developer, but can’t justify the expense and really needs an all-rounder rather than a full on developer.

Danny, like most business owners, is under a lot of stress. He feels the weight of the world on his shoulders to keep his business afloat, his family comfortable and his employees employed. He loves e-commerce, but gets frustrated sometimes by the technology that he doesn’t completely understand.

He would love to be able to afford a full-time developer to take care of this and worry about it for him, but his business is just not to that scale yet. His main issue with Elance contractors was them not communicating with him in a way that would allow him to know they had his back and were working on his problems. He wants to be able to go to bed at night and know that his store is in good hands and exactly what will be done while he sleeps.

That’s when he stumbles upon Wooassist probably from a forum post somewhere or through Google search. He is now able to hire a WordPress and WooCommerce expert for the fraction of the cost of a full-time developer. And the rest is history.

How about you? Do you know who your customers are? If not, you might want to spend some time creating a persona. Is this post helpful? Let us know what you think in the comments.

How to Edit Footer Credit Text in Storefront Theme

March 20, 2017 By John Leave a Comment

Like most themes, Storefront theme comes with a generic footer text. As a WooCommerce store owner, this doesn’t really help your site so you will want to change it.

Why Edit Footer Credit Text Area?

Well, you certainly wouldn’t want the default one. You can edit your site footer credit text area to include your business name and declare your copyright. You can also use this area to include whatever best fits your needs.

But first off…

How Do You Edit the Edit Footer Credit Text in Storefront Theme?

By editing your e-commerce store’s footer, you can make it a part of your strategy. You can easily edit it if you know how to code. However, this can prove challenging to the average user. In this case, there’s a plugin for that. Just follow the steps below:

Head over to your WordPress Dashboard and go to plugins
Click on “Add New”. In the Search field, input “Storefront Footer Text” and press Enter.
Click on ‘Install Now’ on the plugin and then click Activate.
Once Activated, head over Appearance > Customizer
Under the Footer section, you will find a text area for you to enter your custom credit text. You can use HTML tags so you can be creative when adding your footer text.
When you’re done, just click on Save.

What Can I Add to My WooCommerce Store’s Footer Credit Area?

There are a lot of things you can add to your store’s footer credit section. Below are just some of them.

Declare Copyright and Other Important Declarations

The most common use of this area is to declare a copyright. This has three elements: the copyright icon, the company name and the year that you started the e-commerce store/business up to the current year.

If there are other important declarations that you want to add for legal purposes, you can add them in this section as well. Some websites have been known to use this area to declare the use of cookies.

Here’s how it looks like on the Costco website.

Contact Details

In addition to copyright information, you can add your contact details on the footer credit section to increase your credibility. You can add your phone number, address, email as well as a link to your contact us page.

Social Media Icons

You can add social media icons in this section in a way that is not intrusive. When you add social icons at the top of your page, it can be a distraction from your website’s goal. But when you add it at the bottom of your site, it becomes another way for you to engage with your visitors if they ignored your main call-to-action.

Show Security Seals and Certificates

Newegg.com adds the security seals on their footer credit section along with their social media icons. You can add your own Norton Security Seal here.

Payment Options

You can also add icons of the payment options that you accept on your e-commerce store. This makes it easier for your visitors to know what payment options you accept without having to look for the FAQ section.

Add Other Important Links

You can also use the footer credit area to add other important links such as your terms and conditions and privacy policy. This is how Amazon does it.

No matter what you put on your footer credit text area, it must be an element that helps you achieve your e-commerce store’s goals.

Did this plugin help you edit footer credit text in Storefront? Did you experience any problems using it? What elements did you add to your footer credit area? Let us know in the comments.