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How to Make WooCommerce Pages Full Width in Storefront Theme

April 23, 2015 By John 20 Comments

storefront full width template

EDIT: Storefront now has a full-width page template so you no longer need to use the custom code in this article. To remove the sidebar on WooCommerce pages, you can set the page template to Full Width.

If you are using Storefront theme and you want to use the Full Width template for your store and other pages, you might come across a problem. After you’ve set your page to the Full Width template, you can still see the sidebar. And that’s not the case with the other pages, since setting the template to Full Width effectively hid the sidebar.

shopimage
Here is a shop page that is supposed to be full-width but still shows the sidebar
itemimage

And here is a product page which is supposed to be full-width but still shows the sidebar

This happens because all WooCommerce pages use the templates on the WooCommerce plugin. They do not use the Storefront templates. To resolve the problem, add the following code to your child theme’s functions.php.

add_action( 'wp', 'woa_remove_sidebar_shop_page' );
function woa_remove_sidebar_shop_page() {

if ( is_shop() || is_tax( 'product_cat' ) || get_post_type() == 'product' ) {

remove_action( 'storefront_sidebar', 'storefront_get_sidebar', 10 );
add_filter( 'body_class', 'woa_remove_sidebar_class_body', 10 );
}
}

function woa_remove_sidebar_class_body( $wp_classes ) {

$wp_classes[] = 'page-template-template-fullwidth-php';
return $wp_classes;
}

This code would remove the sidebars on the product page, product categories, and the shop page. It would also add the page-template-template-fullwidth-phpclass that causes the layout to be in full width.

Now you know how to make WooCommerce pages full width in Storefront Theme! If you have further questions please let us know.

Filed Under: Code Snippets, How-To Articles Tagged With: code snippet, design tweaks, how-to, Storefront, website development, WooCommerce

How to Install WooCommerce on your WordPress Site

April 8, 2015 By John Leave a Comment

how-to-install-woocommerce-pluginGetting started on a WooCommerce store all starts with installing WooCommerce. It’s pretty simple and straightforward, but if you don’t know how to install it, we’ll help you out. There are two ways to install WooCommerce and we’ll detail them both in this post.

How to Install WooCommerce through the WordPress Plugin Repository

  1. On your WordPress Dashboard, head over to Plugins then click on Add New.
  2. On the search bar, type in WooCommerce and press Enter. WooCommerce should appear as the first plugin in the search results. To make sure, check that it is the one published by WooThemes and that you are not installing some other plugin.
  3. Just click on Install Now and wait for the plugin to install and activate.

How to Install WooCommerce by Upload

The other method of installing WooCommerce is by downloading and uploading.

  1. Head over to the WooThemes website to download the latest version of WooCommerce.
  2. After that, go to your WordPress Dashboard. Click on Plugins and then Upload Plugin.
  3. Choose the WooCommerce installer that you just downloaded and click on Install Now.
  4. After that, just wait for the file to finish uploading. It should install and activate by itself.

How to Install WooCommerce via FTP

Here’s a bonus – another means of installing WooCommerce. This is a little bit more complicated than the first two methods since you need to access your WordPress install files. It is not recommended for the average user since you might alter the install files for your WordPress site. Doing so can cause your website to go down. Use this only if the other two methods fail or if you really know what you are doing.

For this method, you’ll need an FTP client like FileZilla. You’ll need this to upload the plugin file to your WordPress install. And since you need to log in to the FTP server, you’ll need the login information for that too. If you don’t know the login information, you can contact your hosting provider. Here’s are the steps:

  1. Download the WooCommerce plugin and extract the file.
  2. Log in to your FTP server using FileZilla or any other FTP client. Navigate to the wp-content/plugins directory of your WordPress install.
  3. Place the extracted folder in the wp-content/plugins folder.
  4. After that, head over to the plugin page of your WordPress site and activate the WooCommerce plugin.

Now that you know how to install WooCommerce, you’re just a few steps away from setting up your own e-commerce store.

Filed Under: How-To Articles Tagged With: e-commerce, how-to, website development, WooCommerce, WordPress

How to Build Links for your Online Store with Guest Posting

April 1, 2015 By John 1 Comment

how-to-build-links-for-your-woocommerce-store

Most online store owners want to get links to their website for the sake of SEO. In this article, we’ll show you how to build links for your online store with guest posting.

There are many ways to get links such as through social media shares and directory listings. Social media is a powerful tool. Directory listings though might have a negative impact in your SEO efforts. For the past few years, Google has been penalizing many web directories. The single most promising way of earning free and quality links to your website is through guest posting in other blogs related to your industry.

How Does Guest Posting Work

Guest posting is creating content to post in another person’s blog or website with a link back to your own website. The more the links pointing to your website you have, the better it is for your SEO. Search engines such as Google look at your link network. The more popular the website that links to you, the better it is for your link profile. To learn more about the importance of links, check out this post.

How to Get Guest Posting Opportunitiesguest-post

Website Owners that You Know

To get guest posting opportunities, you can start with the people you know. You may have some friends who have a blog on a niche related to your website. You can ask them if they would let you guest post on their website or blog.

Social Networks

linkedin-logo

If you have a LinkedIn account, you can use that to reach out to other people that own websites within your niche.  You can then ask for guest posting opportunities. You can also use Facebook, Twitter or any other social network. LinkedIn better serves this purpose though since it is all about building a professional network.

Blog Search

Perhaps the most popular means of searching for guest posting opportunities is by searching for blogs on Google. You can do this by entering “your niche + blogs” in the search bar. When looking at the search results, analyse the website more closely. Ask yourself; is this a real fit for my niche? Do they accept guest posts? Try to see if they have accepted guest posts in the past or if they explicitly say that they don’t accept guest posts. If they haven’t had any guest posts in the past, don’t let that discourage you, there’s always a first time for everything. Also, make sure that the website is not a competitor.

guest-post-search

If you want to search specifically for blogs or websites that accepts guest posts, you can try these keywords on Google.

“your niche + guest post”

“your niche + submit guest post”

“your niche + write for us”

Once you’ve found a good website or blog, you should search for the owner’s email or a contact page. It will allow you to reach out to them about your concern.

Guest Posting Communities

Another means of getting guest post opportunities is by joining guest posting communities. One of the most popular was MyBlogGuest but the site has already been shut down. MyBlogGuest was  a community for people looking for guest posting opportunities. People looking for bloggers to get free quality content also go to it. If you think about it, it’s a win-win situation. You get a link and the other person gets free quality content.

myblogguest

How to Request a Guest Post

When you request for a guest post, the golden rule is to not sound like spam.  Before emailing someone, check out the website first and read the blog. If they have a dedicated page for guest posting, they’ll have guidelines posted there. Read it and follow the guidelines strictly. If they ask you to email them a certain subject or to have a certain sentence as the first sentence in your email, then do so. By doing what they ask, you’ll come by as someone genuinely interested in a partnership and won’t be writing crappy content. This kind of practice separates the spammers from the real quality guest posters.

If they don’t have specific guidelines, just email them in a normal manner. It helps a lot if you address the recipient with using his/her first name. This is usually written in the ‘contact us’ page. If you can’t find it, that’s not a problem. Just be courteous. You can also write something about how you loved a specific post on their website. This shows that you’re not just interested in the guest post for a link. You’ll also show that you’re interested in the content that they publish. An important bit: Try not to come off as someone trying too hard to please them just so they would allow you to guest post.

In your email, you should also include one or two topics that you’re interested in writing about. Including a short summary of what your post will look like will go a long way.  Make sure that what you’re proposing is relevant to their audience otherwise it will just get rejected.

Many blogs don’t accept links within the content of the posts unless it’s integrated  well into the content. Usually, in cases like these, they will allow a link to your website in the author bio. Now here’s a pro-tip. When writing the author bio,  include your email and ask the readers to contact you if they would like you to guest post on their website. You’ll need to write some really good content for this to work though.

Getting Seconds

guest-blogging

­­In getting guest posts, it is more helpful if you guest post in a lot of different websites. But if you get offered another chance to guest post in the same website, always grab the opportunity. It will help you build your reputation as a guest blogger. Your second post can still contain a link back to your site. And while it will not be as valuable as your first post, it will still show on your link profile. It can also get you some organic traffic. This is true when your guest post is being posted in a popular website with a large following.

What Makes a Good Guest Post

A “good” guest post is subjective, but ideally, a good guest post should provide new information and is insightful. Reading  the guidelines of the website where you are guest posting will help you write a post which is “good” by their standards.

How-To posts that teach the readers how to do something are always a good idea. Try to target a specific topic. If you write an article entitled “How to Write an Essay” that’s not good at all. Just think of the thousands, maybe millions, of articles with the same title all over the internet. Something more specific is “How to Write an Essay Optimized for SEO” or “How to Write a Good Expository Essay”.

Always try to use subheadings on your guest post especially when it is long. If you write a 1000-word guest post without any subheadings, it’s not enticing to read. It will look like a big wall of text. While images can help make it more attractive, it’s not as helpful as subheadings.

Also, whenever possible, you should reference any claims on your post unless that is your expert opinion. You should establish that your opinion is credible. Claiming something without backing it up is akin to spouting gibberish and readers will take notice of that. If a claim links to some example or some study that proves your point, then it gets better.

Another important bit to remember is not to hard sell your products or services when guest posting. The blog or website you are guest posting on trusts that you will create good readable content and not a marketing gimmick. Don’t spam your article with links to different product pages, rather if you should add a link, make it a useful link. Maybe link to a related blog post on your own website’s blog. This is all the more reason, among the many other reasons, why you should have a blog on your online store with a bunch of useful and good posts.

Adding Your Links

This is the most important part of your guest post. You can post a link anywhere on the body of your post going to your website unless otherwise specified. The link can be on your home page or any other relevant page. Your link should integrate well into the content. To be integrated well into the content, the reader should know what to expect when they click a link. Are they going to get more information on the subject of your blog post or maybe an important resource? Just because you used a keyword that you are targeting doesn’t mean you should add a link there.

As I’ve mentioned earlier, some website owners refuse to add links in the body of the content. This is because many guest posters don’t integrate it well into the content. In these cases, they allow links in author bios.

So, that’s it. You got your crash course on guest posting. If you have any questions, feel free to hit the comments.

Filed Under: How-To Articles, SEO For E-Commerce Tagged With: blog, email, Google+, how-to, link building, LinkedIn, SEO strategy

How to Set Up WordPress SEO by Yoast for WooCommerce

March 26, 2015 By John Leave a Comment

How to Set Up WordPress SEO by Yoast

The WordPress SEO plugin by Yoast with over 16 million downloads is easily one of the best plugins that you need to have on your website. Whether it’s a personal blog, an e-commerce store, or a company website, you should have this plugin. In fact, many WordPress developers have WordPress SEO by Yoast in their list of plugins to install each time they create a new website. Many of you may already know a bit (or a lot) about SEO and that’s okay. That just means you’ll make better use of this plugin. And for those that don’t know much about SEO, don’t worry. The plugin is user friendly. I’ll walk you through all the functionalities so you’ll know how to set up WordPress SEO by Yoast for WooCommerce.

Installing WordPress SEO by Yoast for WooCommerce

To install the plugin, head over to the plugin developer’s website. Once there, download the plugin and upload it at the plugin page of your WordPress Dashboard.

You can search for the plugin on the plugin repository by going to your WordPress Dashboard. Click on “Plugins” and then “Add New”. From there just use the search bar to search for the WordPress SEO plugin and click on “Install Now”.

SEO Plugin Especially for WooCommerce

For WooCommercestore owners, getting the premium Yoast WooCommerce SEO plugin is a worthwhile buy. When used with the WordPress SEO plugin, you can better optimize your WooCommerce store. It enhances the existing Open Graph and Twitter Card enhancements in the WordPress SEO plugin. It will also optimize your sitemap for an ecommerce store setup, among other things. For a guide on how to set this up, check out this post.

Optimizing Product Pages for SEO for WooCommerce

The single most important function of the WordPress SEO plugin by Yoast is its ability to help you optimize your blog posts and pages for SEO. That includes WooCommerce products. WooCommerce products work just like posts/pages so it is the same procedure. So when I say page or post, the same applies to WooCommerce products.

Optimizing posts/pages is easy enough. You can do it right after you finish creating the post/page in WordPress. When you’re on the post or page, just scroll down and there will be a section named “WordPress SEO by Yoast”. On the General tab, you’ll see a Snippet Preview. This is how your post/page will show up on the Google search results page. And the fun part is that you can edit how your post will show up. First off, you set a focus keyword. This should be the keyword that you want your blog post or page to rank for. What you should be aiming for is to have this focus keyword in:

  • the title of your article
  • in the body of the content especially in the first paragraph
  • and the meta description which you can set in the field where it says meta description

If you got that all right, you should be seeing all green below the focus keyword that you set.

post-optimization

You can also click on the Page Analysis tab to get more information and other suggestions to improve your post/page. You don’t have to follow all the suggestions. But following everything will help increase the quality of your post/page.

page-analysis

You can tweak a bunch of other settings under the Advanced tab so feel free to change them as you see fit. You can even change how your post would appear when it gets shared on social media under the Social tab.

Optimizing WooCommerce Product Categories for SEO

woocommerce-product-categoriesSimilarly, you can also optimize WooCommerce product categories for SEO. Just go to “Products” and click on “Categories” Edit the category that you want to optimize. When you scroll down to the bottom of the “Edit Category” page, you’ll see a section called Yoast SEO Settings. Fill in the SEO Title and SEO Description fields and click on Update.

optimizing-product-categories

Unlike when optimizing product pages, you don’t get to set a focus keyword. However, you can still target a keyword by including the keyword in the SEO Title and SEO Description fields. You should also put it in the Category Description field above the Yoast SEO Settings section.

Note that not all themes are able to display product category description on the category page but if your theme supports this function, the text that you put will appear on your product category page.

product-description

Verifying Your Website with Search Console

Verifying your website with different Google Search Console tools is important if you want your site crawled. It will have your website crawled by spiders. I don’t mean actual spiders. I mean search engine spiders that index websites on different search engines. Verifying with different webmaster tools can be a complex process but this is made easy with the WordPress SEO plugin.

Linking with Social Media Profiles

You can connect your website with your social media pages with the WordPress SEO plugin. You can do this by going to “SEO” and then clicking on “Social”. Here there are three tabs: Facebook, Twitter and Google+.

How to Connect Facebook

Linking Facebook to your site allows you access to Facebook Insights. If you already have a Facebook page, you just need to get the URL of your Facebook page. Copy the URL and then paste it where it says “Facebook Page URL”. You can then set the administrators for your page by clicking on Add Facebook Admin. If you are an advanced user, you can tweak a bunch of other settings. When you’re done, just click on “Save Changes”.

facebook

How to Set Up Twitter Cards

Do you use Twitter? Have you ever seen links in Twitter that show a snippet of the page that it links to? That’s called a Twitter card and you can enable that on your website using WordPress SEO. The usual thing is that enabling Twitter cards would call for you to add some lines of code to your header. But WordPress SEO eliminates the need for that.

twitter

How do you do this? On the Social section of the plugin, click on Twitter. Fill in your Twitter username on the appropriate field. Specify the kind of Twitter card that you want to have then click on “Save Changes”. You’re not done yet. You still need to confirm your Twitter card. Head over to this link. Specify the URL and click on “Preview Card”. After that, click on “Request Approval” and fill out the form. Finally, click on another “Request Approval”.

Soon, you’ll be able to see Twitter cards on your Twitter links.

The premium YoastWooCommerce SEO plugin will further help you optimize your Twitter Cards if you have that.

How to Connect Google+

To connect your website with Google+ means setting your Google+ profile as the publisher of your content with the “rel=publisher” markup. “Rel=publisher” is an authorship markup which connects websites to Google+ pages (not personal profiles).

To connect your Google+ company page, head over to the “Social” section of the plugin and click on Google+. Fill out the field with the URL of your company page on Google+ and click on “Save Changes”.

google+

You might have heard of “rel=author” which links the content to the Google+ profile of the author. When implemented in the proper way, “rel=author” should show a snippet of the content with a photo of the author in the SERPs page. If you’re a writer and you’re hyped by that, I’d hate to burst your bubble but “rel=author” is no longer supported by Google. You can read more about it here.

Improving Sharing on Pinterest

Pinterest is another social media platform that’s worth mentioning. It has great potential for e-commerce stores. Why? Because Pinterest is image-based. The YoastWooCommerce SEO plugin makes sharing on Pinterest more worthwhile. After setting Twitter products and Schema Open Graph additions, your pins on Pinterest will start to show in a different way. In most cases, WooCommerce product will show up like posts. But with the plugin configured, your products will show up as “products”. They will show product related information such as price and variations.

Implementing Sitemaps with WordPress SEO

In a nutshell, sitemaps communicate with search engines to let the latter know when there are changes to the website. There are a lot of plugins that lets you create a sitemap. If you are already using the WordPress SEO plugin, just use the built-in sitemap module. Looking for another plugin just add an extra load to your server.

sitemaps

To get your sitemap, go to the plugin’s “XML Sitemaps” tab and then tick on the first box to enable sitemaps and click on “Save Changes”. There are a bunch of settings that you can tweak. You can have a look at them and change them as you please. They are pretty much self-explanatory.

You also might want to get the WooCommerce SEO plugin, which was mentioned above a couple of times. This removes some unnecessary bits from your sitemap in automatic fashion.

Check out our post on how to create a sitemap for your WooCommerce store to learn about sitemaps and other means of creating it.

Permalink Settings

Permalink settings all have to do with your URLs. I would not recommend changing any of the settings here but you are free to check them out and change them as you please.

Enabling Breadcrumbs with WordPress SEO

Breadcrumbs, when enabled, helps users identify where they are on your website. It also helps search engines determine your website’s structure. See the image below.  Where the yellow arrow is pointing at, that’s the breadcrumbs.

Enabling breadcrumbs on your website is simpler than snapping your fingers. Just go to SEO and then click on Internal Links. You should see a box that says “Enable Breadcrumbs”. So just tick that box and save. There are a few settings that you can tweak so just change them up as you need.

breadcrumbs

Did we miss anything? Or do you have any questions about the WordPress SEO plugin? Let us know in the comments.

Filed Under: How-To Articles, SEO For E-Commerce Tagged With: blog, breadcrumbs, content marketing, Google Webmaster Tools, Google+, how-to, navigation, optimizations, plugins, SEO tools, social media, Twitter, WooCommerce, WordPress, WordPress SEO, XML sitemap, Yoast

How to Create a Sitemap for your WooCommerce Store

March 19, 2015 By John 2 Comments

sitemapYou might have heard about XML sitemaps and that it’s good for your website’s SEO but don’t really know what it is. Or maybe you don’t know how to create a sitemap for your WooCommerce store. We can help with that. For starters, Google defines a sitemap as:

…a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content.

In short, a sitemap tells search engine crawlers about the structure of your site. Whenever you add something new to your website, whether that’s a new blog post, a new page or a new WooCommerce product, your sitemap is updated and communicates with web crawlers to tell search engine that there is something new on your website.

Even without a sitemap, the content on your website will still eventually be crawled by search engine crawlers but if the structure of your website is not well-organized, some pages may not be indexed. Also, having a sitemap will make crawling your website easier and much sooner. And if you have a new website, you probably don’t have a lot of other websites linking to your pages so it is highly likely that some of your pages may not get indexed. Having a sitemap almost ensures that all your pages get indexed.

How to Generate a Sitemap for Your WordPress Site

There are a couple of plugins that you can use to create a sitemap for your e-commerce website. We’ll list them down here.

How to Create a Sitemap Using WordPress SEO by Yoast

WordPress SEO by Yoast is the all-in-one plugin for your SEO needs. It is easily one of the best SEO plugins in the WordPress plugin repository. It has a lot of useful features and that includes the creation of a sitemap. If you are already using WordPress SEO by Yoast, then look nowhere else for creating your own XML sitemap. If you are not using WordPress SEO yet, I would suggest joining the bandwagon that is unless you are already using an SEO plugin that works well for you.

To enable XML sitemaps in WordPress SEO, go to SEO and click on XML sitemaps. Afterwards, just tick the box where it says “Check this box to enable XML sitemap functionality” and then “Save Changes”. When that’s done, just click on the button below and you will be taken to your sitemap.

sitemaps

How to Create a Sitemap Using Google XML Sitemaps

Creating a sitemap with the Google XML Sitemaps plugin is very easy. Simply download and install the plugin here. After you activate the plugin, just head over to Settings and click on XML-Sitemap. You should see a section that indicates the URL for your sitemap. There are a bunch of other settings that you can tweak. The default settings are good as is but if you want to change anything depending on your needs, feel free to do so.

google-xml-sitemaps

How to Create a Sitemap Using XML Sitemaps

To create a sitemap using the XML Sitemaps plugin, simply install the plugin from this link. Activate the plugin and head over to yourdomain.com/sitemap.xml. That’s your sitemap. There are a few settings that you can tweak if you head over to Settings and click on XML Sitemaps.

xml-sitemaps

Adding a Link to Sitemap for Your WooCommerce Store

adding-sitemap-to-footerMost SEO experts say that adding a link to your sitemap on your website does not serve any purpose since the search engines find the sitemap through the robots.txt file or when you manually submit the sitemap to Google Webmaster Tools or Bing’s. Some disagree however and mention that having a link in the footer adds value.

If you do want to add a link to your sitemap on your WordPress site’s footer, it is very easy to do. Just go to Appearance and click on Widgets. Afterwards, drag a text widget to the footer where you want to have the link. Just link your sitemap using HTML code.

If you are not sure how to do this, use the code below and just replace the URL with your sitemap’s URL:

<a href=”http://yourdomain.com/sitemap.xml”>XML Sitemap</a>

Submitting your Sitemap to Search Engines

When you get your sitemap ready, you should submit it to search engines using Webmaster Tools. Before you do this however, you need to verify your website with Webmaster Tools. You can check our post about the WordPress SEO plugin by Yoast which has links to some useful resources that can help you verify your site if you haven’t done that yet.

How to Submit Your Sitemap to Google Webmaster Tools

To submit your sitemap to Google Webmaster Tools, log in to your account and click on the website that you want to add a sitemap to. On the left sidebar, you should see Site Configuration, click that and then click on Sitemaps. There should be an Add/Test sitemap button in the upper right corner. Add your sitemap and then click on Submit.

How to Submit Your Sitemap to Bing Webmaster Tools

To submit your sitemap to Bing Webmaster Tools, log in to your account and click on Sitemaps. Then click on Submit a Sitemap. A text box should appear where you can specify the URL to your sitemap. Save your settings.

The Verdict: Which one is for you?

Between the XML sitemap plugins mentioned above, which one is for you? WordPress SEO by Yoast has a ton of other features and is one of, if not the best SEO plugin for WordPress. If you are already using this plugin for your SEO, then there’s no reason to get another plugin to get a sitemap. You’ll just be adding extra bloat to your site by going with another plugin. Between Google XML Sitemap and XML Sitemap Plugin, there’s not much of a difference. Both are easy to set up but Google XML Sitemaps has a slight advantage for having more options such as:

  • Automatically notifying search engines whenever you post new content
  • Creation of an HTML sitemap
  • Compressing the sitemap
  • Adding the sitemap URL to the robots.txt file

Got some questions about sitemaps? Let us know in the comments.

Filed Under: How-To Articles, SEO For E-Commerce Tagged With: Google Webmaster Tools, Google+, how-to, plugins, WooCommerce, WordPress SEO, XML sitemap, Yoast

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