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Storefront Theme Review

January 1, 2016 By John Leave a Comment

Storefront is the official WooCommerce theme built to the same high standards as WooCommerce itself. Best of all? It’s free!

storefront

A Storefront theme review is due. Here’s what’s included in this article:

  • Storefront Theme Overview
  • Storefront Key Features
  • What Makes Storefront Great
  • WooCommerce Integration
  • Storefront Setup
  • Arrival of Storefront 1.5
  • Storefront WooCommerce Styling
  • Popular Storefront Extensions
  • Choosing A Theme

Why WooCommerce?

WooCommerce is still the most popular e-commerce platform.

This open source e-commerce plugin for WordPress was launched in 2011 and is aimed at small-to-medium online merchants already comfortable with a WordPress set up.

There are a lot of free and premium themes to choose from, one of the most popular is – Storefront.

Storefront Theme Overview

Storefront is described as an intuitive, lightweight, and flexible theme offering deep integration with WooCommerce. It has several layout and color options to personalize your shop, multiple widget regions, a responsive design, and much more.

The main goal in developing Storefront is to provide a rock-solid foundation for your WooCommerce store without extra bloat or features.

It comes to no surprise that it reaches up to 3,000 downloads per day:

Integration:

Storefront theme is built and maintained by the same team that developed WooCommerce. This is why the integration between WooCommerce, its extensions, and Storefront is water-tight.

No Conflicts:

For e-commerce sites, uptime is of utmost importance. With the new Storefront, there will be no conflicts between theme and plugin during major WooCommerce updates.

storefront-reviews

Here’s a glimpse of some of its great reviews:

Solid Foundation:

Based on the popular Underscores starter theme, Storefront features a responsive layout, and schema markup for enhanced SEO performance.

Clean and Simple:

storefront-clean-simple-design

Storefront allows you to customize your store to match your brand by providing a clean and simple design.

Storefront Key Features

Most store owners want their e-commerce theme design to be simple and flexible. Storefront can offer exactly that.

Here are some of the key included features:

WooCommerce Integration

storefront-woocommerce-integration

Storefront features an unrivalled deep integration with WooCommerce. Of course, having been developed by WooCommerce authors, this integration is compliant with the latest WooCommerce developments and standards.

Lightweight and Robust Core

Storefront-Lightweight-and-Robust-Core

Storefront is based on Automattic’s popular underscores starter theme. Its codebase is under constant review ensure it is kept nice and clean to provide as little disruption and conflicts as possible..

Design Customization

storefront-design-and-customization

Every store owner would want to create a look and feel that matches their business. There are several display settings in Storefront that let you customize the design of your page to meet your requirements. Settings are all accessible in the WordPress Customizer.

What Makes Storefront Great

what-makes-store-front-great

The Storefront philosophy is to do one thing well and provide a solid foundation for your online store. Although the theme appears to be plain, it’s meant to be a starting place that includes deep WooCommerce integration.

Keep in mind that simple is usually more profitable. Unless you are spending a few grand on a professional designer then the fancy design you try and add yourself will most likely distract the user and lose sales.

No Shortcodes and Page Builders

Shortcodes in WordPress are little bits of code that allow you to do various things with little effort. You only get what you need with Storefront, which means you won’t encounter any superfluous shortcodes and page builders.

The Storefront team believes that not including these features allows you to add them via whichever plugin you prefer. Even if you switch themes later on, all of those features will remain. According to the release announcement, Storefront was built with data portability in mind. This means that users will be able to switch themes without losing their content.

Appropriate Sliders

Whether you should use slider is a highly debated topic. While other WordPress themes bundle sliders, Storefront lets you choose the appropriate plugin for your slider needs if you decide you do want one. It is also compatible with the WooSlider plugin.

WordPress offers many slider plugins to add them to your home page, landing pages, posts, or anywhere you want.

storefront-slider

Schema Markup

Schema markup is code that you put on your website to help the search engines return more informative results for users. The content on your website gets indexed and returned in search results. Storefront has valid schema markup for improved SEO performance.

Display Options

storefront-display-option

In addition to attractive products, the design of your shop is equally crucial. It’s important to make a good first impression with the help of professional design. With Storefront, you can change the look and feel of your store in a few clicks, and see your tweaks in real-time.

Responsive

If your site can’t be viewed effectively on mobile devices, you could be losing almost 50% of your customers.

Storefront on mobile device:

storefront-on-mobile

Storefront on tablet:

storefront-on-tablet

Non-responsive sites are now considered second-class businesses by Google. Storefront will adapt and display beautifully whether you view your store on a laptop, desktop computer, or handheld device.

Localized and Accessible

Storefront is fully localized and ready for your translations. It also adheres to the strict wordpress.org accessibility guidelines. That is why your store will be accessible to the widest audience possible.

Custom Homepage Template

The homepage template in Storefront has been tested for user experience and conversion. It displays product categories, recent, featured, on sale & top-rated products.

storefront-custom-homepage-template

It’s a great start for most small businesses to immerse the visitor in your products, while providing enough flexibility to promote the products that will make you the most profit.

WooCommerce Integration

It includes deep integration for WooCommerce and it’s most popular extensions. This means everything will look nice straight away and you won’t have to hire a professional developer or designer to make things fit in.

Some of the more popular extensions supported are:

WooCommerce Bookings

storefront-woocommerce-bookings

This extension is perfect for those wanting to offer services, appointments, or rentals. It allows you to sell your time or date based bookings, adding a new product type to your WooCommerce site.

WooCommerce Wishlists

storefront-wishlist

From birthdays to weddings, and everything in between, this extension allows guests and customers to create and add products to an unlimited number of Wishlists.

WooCommerce Brands

storefront-brands

This extension for WooCommerce allows you to create brands for your shop; each brand can be named, described and assigned an image.

WooCommerce Subscriptions

storefront-subscriptions

WooCommerce Subscriptions is an extension that allows you to introduce a variety of subscriptions for physical or virtual products and services. Create product of the month clubs, weekly service subscriptions, or even yearly software billing packages.

WooCommerce Memberships

WooCommerce Memberships

WooCommerce Memberships allows you to create a membership system that is tied completely to your WooCommerce Store. It is fully compatible with Storefront theme. You can restrict content to certain memberships classes. You can also turn your store into a membership club by restricting purchases to members. Among other useful features, you can even give members special discounts.

Composite Products

Composite Products allows you to create customizable products for your WooCommerce store. It is now fully compatible with Storefront theme. You can allow your customers to customize certain parts of their order.

WooCommerce Composite Products

Storefront Setup

Almost all of the Storefront setup can be done via the theme Customizer.

storefront-setup

The easiest way to install Storefront is through the WordPress dashboard.

  1. Navigate to Appearance > Themes > Add New
  2. Hover over the Storefront screenshot and click the ‘Install’ button to install the theme.
  3. Activate Storefront as you would any other WordPress theme.

To install Storefront manually:

storefront-manual-install
  1. Download the latest version here.
  2. Upload the extracted folder to the /wp-content/themes/ directory on your server via FTP
  3. Activate Storefront from the Appearance > Themes screen in your dashboard

Read more on how to install and use themes here.

Menus

Storefront has two menu locations, Primary and Secondary. If you do not assign a Menu to the primary navigation, it will display each of your pages. On the other hand, the secondary navigation will display nothing.

storefront-menus

After activating Storefront for the first time, you won’t see anything in the secondary navigation. Here’s your guide to creating and assigning menus to theme locations.

Page Templates

Storefront comes with just two page templates.

Full Width

storefront-fullwidth

This is just a standard page template without a sidebar, allowing the content to span the full width of your site.

Homepage

storefront-homepage

The homepage template allows you to display a multitude of products and product categories.

Here’s a Woothemes guide on installing and configuring Storefront.

Arrival of Storefront 1.5

After the success of Storefront comes the newly improved Storefront 1.5, which achieves another coveted tag on wordpress.org. Its primary feature? A support for right-to-left languages in Storefront. The traditional RTL support standard overloads an additional stylesheet on top of the primary one.

storefront-version1-5

With Storefront 1.5, if you install WordPress in a right-to-left language, the theme will automatically recognize it. It will then load a different set of stylesheets tailored to that language. This makes Storefront a stronger global theme solution for WooCommerce.

You can also expect the following improvements:

Integration with More Extensions

storefront-integration-extentsion

Storefront 1.5 has increased the number of customer-facing extensions it integrates with to 11. It offers added support for WooCommerce Deposits and Product Bundles.

Revamped 404 Page

storefront-revamped-404

Storefront 1.5 is now made to be more useful to folks browsing a shop. The new 404 page now includes a product search box, links to product categories, featured products and popular products.

Featured Images

The previous version of Storefront didn’t cater to adding featured images to pages. Now, once you add a featured image to a page, it will appear on the frontend directly above the page title.

Scrolling Header Cart

storefront-header-cart

Considered a handy feature, the header cart lets visitors access their cart total, and the number of items it contains. It also reveals the carts contents upon hover. Using Storefront 1.5, the cart dropdown now has a set height that scroll as more items are added.

You can check out their awesome video about Storefront here.

Storefront WooCommerce Styling

A lot of themes we see, from Themeforest especially, do not style WooCommerce according to the best practice standards set by the Woocommerce authors.

The most common problem is overriding templates.  This causes the cost to update WordPress, Woocommerce and the theme itself to sky rocket down the track. You won’t have this problem with Storefront.

Shop Pages

storefront-shop-pages

When it comes to shop pages, you can style for all product details and WooCommerce widgets, such as the price filter. The number of products per page is also automatically adjusted to 12.

Single Product Page

storefront-single-product

Single product pages include appropriate WooCommerce styling as well. The product tabs are presented in a vertical layout, and the number of related products is adjusted to three.

Cart and Checkout Page

storefront-cart-checkout

The checkout template features a two-column layout, with customer details on the left, and order details on the right. The ‘Place Order’ button is also always in view, making it easy to complete orders for customers.

storefront-place-order

And Now, It’s Storefront 2.5

Improved Mobile Design

From Storefront 2.0 and up, the theme now offers an improved mobile design for better mobile experience. The header section has been redesigned so that the content appears further up. This ensures that your visitors see more of the content on your WooCommerce store right away.

Storefront 2.0 Mobile View

New typography

Storefront 2.0 and up introduces a new font. Default font for WooCommerce has been changed from Helvetica to Source Sans. The font change provides users “greater depth and cohesion”. Some other small changes have been made to the design to fit the new font.

Introducing “Best Selling” Products

The theme also now offers a “best selling” products section on the home page. This is separate from product categories, recent products, featured products, top rated products and on sale products. Also, “Recent Products” has been renamed to “New In” and “Featured Products” have been changed to “We Recommend”.

Improved Appearance for Better Overall User Experience

Some other small changes have been put in place for better user experience. These include changes to styles, tables and embeds. The developers have also integrated with WordPress 4.5’s custom logo functionality. Adding a logo to your WooCommerce store is now made easier. Now there’s no need to install a plugin just to add your logo.

Popular Storefront Extensions

While Storefront provides a lot for free, there are some premium \add-ons that can add functionality or styling options to the theme.

Storefront WooCommerce Customiser

storefront-customizer

Without any custom code you can change or adjust labels and number of products displayed in homepage sections, which product details are shown on shop pages, and more.

It also lets you remove the product search and cart from the header.

Storefront Designer

storefront-designer

The Storefront Designer plugin adds the ability to change header layouts and make the header remain at the top of the page on scroll (sticky header). It also allows you to adjust button layouts and styles, and change some typography options.

Storefront Parallax Hero

storefront-paralax-hero

This plugin can be used to display a message and call to action over the top of an image on your homepage. It has a parallax effect, which means as the user scrolls the text and button appear to move over the image.

Child Themes

What is a child theme? According to the WordPress Codex:

A child theme is a theme that inherits the functionality and styling of another theme, called the parent theme. Child themes are the recommended way of modifying an existing theme.

In the case of Storefront, Storefront is the parent theme. You can check out the available child themes here.

Importance of a Child Theme – Easy and Safe Updates

When using a child theme, you will not lose any custom code or any custom styles that you have added to the child theme whenever you update the parent theme. Many website owners have learned the hard way losing custom code they have added to their themes after updating it. If you have a child theme, your custom updates are safe whenever a new version of the parent theme is available. We still recommend creating website backups every time you update your theme though.

Storefront: The Final Analysis

Simple, clear, and customizable, the Storefront theme for WordPress has everything to help you achieve success in e-commerce. For a free theme, the design is simple and no-nonsense and WooCommerce integration is unmatched by any other theme.

It may be too plain for some and if you are one of those, just ask yourself. Is it your personal taste and desire for it to look pretty, or is it a decision based on your user experience and the ultimate profitability of your site? In our experience, often the simpler the site the better is the user experience and the more profitable the website.

However, if you can’t find a Storefront child theme that resonates with you and don’t want the cost of a professional designer you might want to take a look at http://www.studiopress.com. They are the only other theme author we recommend if you don’t want to have troubles down the track when it comes to updates and customizations. It will take a bit more time to integrate with WooCommerce, but they have some lovely designs.

Filed Under: Theme and Plugin Reviews Tagged With: 404 error, checkout form, child theme, e-commerce, mobile friendly, plugins, shopping cart, Storefront, WooCommerce, woothemes

Update Your WooCommerce Store Regularly to Prevent Your Site from Breaking

March 19, 2019 By John Leave a Comment

Update Your WooCommerce Store

Many times, when WooCommerce store owners come to us seeking for help, we usually find that the cause of the problem is an outdated site. In some cases, we find that the site’s plugins and themes have not been updated in years. And when a WooCommerce store site has not been updated in years, suddenly updating can sometimes break more things. Our recommendation is to update regularly.

Why Should You Update?

If you update your site regularly, you’ll be dealing with a lot less problems on your WooCommerce store. While it’s true that site updates may cause issues, these issues are usually less severe than issues that come up when you don’t update. In addition, you can troubleshoot these issues on a staging site which will have no effects on your live site. If your site breaks because it is outdated, your live site can go down for an indefinite period. That means no sales until you fix the issue. If this happens during a critical time for your business, it can have negative effects on your sales. Imagine running TV ads and then your site breaks due to being outdated. That’s advertising dollars down the drain.

How Often Should You Update Your WooCommerce Store?

The best schedule we’ve found for site updates is doing them at least monthly. You can update more often especially when severe security issues are patched.

What Happens When You Don’t Update?

When you don’t update your site, one or a few of these things could happen:

  • Your site may go down and become inaccessible
  • Your site layout may break
  • Images and icons may not load
  • Your payment processor may stop working
  • Your shipping plugins may stop working
  • Your product page may break
  • You may have various problems on your cart and checkout
  • Your sign-up forms and contact form may stop working
  • Your site may be hacked and infected with malware
  • Your SEO rating may drop
update woocommerce to increase security

What Do You Need to Do Before Updating Your Site?

Test Updates on a Development Site

It is important to test updates on a development site. If you do not have a development site, also called a staging site, you can check with your hosting company if they offer a staging service. Some hosting companies like WPEngine provide an easy-to-set-up staging service. You can also set up a staging site yourself. You can check this blog post to learn how to create a staging site for WordPress.

Before you update your live site, test updates on your development site first. Then do some user testing to find out if there are any issues with the updates. Some things you need to test are:

  • Your Site Layout
  • Opt-in Forms
  • Contact Forms
  • Shopping Cart
  • Checkout
  • Any custom development you’ve done on the site

If you find any issues on your staging site, it’s time to get fixing. If you do not know how to go about fixing the issue, you can check out our guide on troubleshooting for WooCommerce. You can also drop us an email so we can help you out.

Create a Backup

If there are no issues on your staging site, it’s time to update your live site. But first, don’t forget to create a backup. For backups, we can recommend UpdraftPlus or BackWPup. Once backup is successful, you can proceed to update then test your live site again. If more issues come up, proceed to troubleshoot.

backup your woocommerce store before updating

I updated my WooCommerce Store but my Site is Still Broken

Renew Your Plugin Subscriptions

Sometimes, issues may persist because automatic update are not available for your plugins. This is usually because your plugin subscription has expired. If this happens, you will need to renew your subscription. It is now easier to manage WooCommerce plugin subscriptions. You just need to connect your WooCommerce account to your WooCommerce store. For third-party premium plugins, you may need to check manually.

Do a Plugin Audit and Remove Abandoned Plugins

Another common reason why some websites break after updates is that it has a plugin that has been abandoned by the plugin developer. If a plugin is abandoned by the developer, it will not receive any updates and will eventually stop working. And it can break your site. Worse, it can even become a backdoor for hackers to get into your site. It is not easy to detect if your plugins are no longer being updated by the plugin developer so you will have to do it manually. View the details of each plugin on your plugin list and check when it was last updated. If the plugin has not been updated in a year or more, then remove that plugin right away. If a plugin has not been updated in over 6 months, use your better judgment if the plugin can be removed.

Find Incompatible Plugins

In some cases, plugins may break compatibility with each other. This is one reason why it is best to keep plugins to a minimum. Having more plugins can cause more problems. When plugins break compatibility, various errors can pop up on your site.

To troubleshoot incompatible plugins, deactivate all plugins on your site except WooCommerce. Then enable them one by and one while testing for the error. With some trial and error, you’ll be able to shortlist the incompatible plugins. When you find the incompatible plugins, you can replace one plugin with a compatible one. You can also report the issue to the plugin developers so they can address it.

WooCommerce Templates are Outdated

Sometimes you’ll find an error on your WordPress Dashboard alerting you of outdated WooCommerce templates. Most theme developers update their WooCommerce templates so check if your theme is updated. If your using a premium theme and have an expired license, you will receive automatic updates. If this is the case, update your subscription to get the updated templates. You can also fix this issue by following this guide from WooCommerce.

Final Notes

Add updating your WooCommerce store to your monthly to-do list to ensure your site is secure and won’t break in an uncontrolled environment. Renew your plugin subscriptions and do a plugin audit. If you find that you do not have time to do the monthly WooCommerce store updates yourself, the Wooassist team can help.

Filed Under: How-To Articles Tagged With: backup, plugins, security, shopping cart, WooCommerce, WooCommerce updates

How to Set up Abandoned Cart Emails in WooCommerce

May 15, 2018 By John Leave a Comment

How to Set up Abandoned Cart Emails in WooCommerce - Wooassist

You are losing money and you may not even be aware of it. According to data from the Baymard Institute, over 69% of shopping carts are being abandoned. Also, 57% of online shoppers have abandoned a shopping cart in the last 3 months stating various reasons. It may not always be your fault but you can do something about it.

Reasons for Cart Abandonment

The Baymard Institute has researched shoppers’ reasons for cart abandonment.

reasons for cart abandonment
Source: Baymard Institute

Many of the reasons customers cite for leaving carts can be addressed. It can be a simple matter of making it more convenient for your customers to check out or just being transparent about the fees that you collect. Sometimes, you just need to offer more payment options.

How to Reduce Cart Abandonment

Before we move on to how you can recover abandoned carts, it is important to address why carts are being abandoned. After all, it would be better if your customer didn’t abandon their carts in the first place.

Extra Costs Too High

Shipping fees and taxes go hand in hand with ecommerce. There is no way around it. But if your customers complain that your shipping fees are too high, you might have a problem. Have you considered using a different company that can offer more affordable shipping? Have you considered adding a shipping calculator to your WooCommerce store? Have you considered offering free shipping? If you can’t afford free shipping, you can also consider offering free shipping for a minimum order value.

Complicated Checkout Process

You should make it easy for your customers to buy your products. Don’t make them jump hoops. There are a few things that you can do to ease the checkout process. You can enable guest checkout, reduce checkout form fields, and make your checkout mobile-friendly. Put yourself in your customers’ shoes and try out your checkout process. Better yet, survey some of your customers and ask them for feedback.

Improve Your Trust Rating

One reason that customer’s abandon carts is that your ecommerce store has not shown that it can be trusted. What can you do to improve your WooCommerce’ store’s trust rating?

  1. Show your contact information.
  2. Add testimonials
  3. Install an SSL Certificate
  4. Add security seals
  5. Have a professional looking site
  6. Create a compelling about us page
  7. Increase your site’s security

Once you address these things, you should be able to see improved checkout completion. This doesn’t mean you’ll have zero abandoned carts. For your abandoned carts, you can still recover them through abandoned cart emails.

How to Recover Abandoned Carts in WooCommerce

Abandoned cart emails are easy to set up using a plugin. First thing that you need to do is install the WooCommerce Abandoned Cart plugin.

In your WordPress dashboard go to Plugins > Add New and search for WooCommerce Abandoned Cart.

WooCommerce Abandoned Cart plugin

After installing and activating the plugin, it will automatically bring you to the plugin’s Dashboard page.

To edit the plugin’s settings on your Dashboard, go to WooCommerce > Abandoned Carts.

WooCommerce Abandoned Cart Settings

In the settings page, you can change various plugin settings.

The first thing we need to do is edit the email template that will be sent to customers. To do this, click on the “Email Templates” tab. Here you can see the default email template. Hover on the existing template and click on “Edit”.

WooCommerce Abandoned Cart Edit Template

This will open a new page where you can edit and personalize the email that you want to send to your visitors that abandon carts.

After editing the template, click on “Update Changes” and click on the activate button.

Activate WooCommerce Abandoned Cart

That’s it. The plugin will now automatically send emails to visitors that abandon their carts which will help you recover these carts and increase your sales.

Additional Tips

If you want further increase your sales, you can also consider doing email marketing for WooCommerce. You can start by configuring WooCommerce to automatically add customer emails to your MailChimp lists. Or if you want more conversion optimization tips, you can also check out our conversion optimization infographic.

If you have any questions about setting up abandoned cart emails in WooCommerce, you can let us know in the comments.

Filed Under: How-To Articles Tagged With: conversion optimization, email, email marketing, plugins, shopping cart, WooCommerce

How to Change Checkout Form Heading in WooCommerce

February 26, 2015 By John 2 Comments

Here’s a neat trick if, for some reason, you want to change the checkout form heading in WooCommerce. By default, the heading is named “Billing Details” and you can change this to whatever you want in just a few steps.

checkout form heading in WooCommerce billing-details

First off, you’ll need to copy the template to your theme or more specifically, your child theme since you definitely should be using one.

The template can be found at:

\woocommerce\templates\checkout\form-billing.php

You should copy and paste it at:

\yourtheme\woocommerce\checkout\form-billing.php

Afterwards, just open the copy that you pasted into your theme and find the following lines of code:

<?php if ( WC()->cart->ship_to_billing_address_only() && WC()->cart->needs_shipping() ) : ?>

	<h3><?php _e( 'Billing & Shipping', 'woocommerce' ); ?></h3>

<?php else : ?>

	<h3><?php _e( 'Billing Details', 'woocommerce' ); ?></h3>

<?php endif; ?>

Once you find it, simply change “Billing Details” to the text that you want to replace it with.

Filed Under: Code Snippets, How-To Articles Tagged With: checkout form, code snippet, design tweaks, how-to, shopping cart, WooCommerce

Woocommerce 2.3 Update: New Features and Common Issues Encountered

March 11, 2015 By John 4 Comments

It has been a month now since Woocommerce 2.3 was officially released. There has been mixed feelings about the new version. Some users find the new features awesome while others struggle to keep it together. To give you a recap, here are the new features of Woocommerce 2.3 “Handsome Hippo”.

Woocommerce 2.3 Features

  • User Interface and User Experience Update- Woocommerce 2.3, also known as the handsome hippo, has a flat design that goes well with many themes. The messages, notices (2 in the figure below), buttons (4), and the payment box during checkout has an updated look.Woocommerce 2.3 Cart Update

The cart template is also updated. The “Proceed to Checkout” button (5) was moved under the cart totals to enhance user experience. Another cool feature is the undo option (1) in the cart. That means that if you accidentally removed a product on your cart you can easily add it back in using the undo button. You also have the option to remove product from the cart widget (6), which I think is a really cool update on the default style template.

Woocommerce 2.3 cart_widget

There are also several features that were removed due to redundancy. The option to change the colors of the buttons as well as the increment and decrement button (3) were removed. Now, if you want to add those features back, you need to install additional plugins.

Woocommerce 2.3 also introduced an opt-in usage tracking that allows the Woocommerce team to view the settings of sites. This will allow them to upgrade their system to fit the requirements of their users. You will have an option to disable tracking in the woocommerce dashboard using this path: Woocommerce/System Status/Tools. Simply click the Reset Usage Tracking Settings button.

Woocommerce 2.3 usage_tracking

  • Coupons Update- This is probably one of the major updates in Woocommerce 2.3. Coupons will no longer be applied before taxes. The “apply before tax” option has been removed in the woocommerce settings.

Woocommerce 2.3 coupon

Aside from that, the rest of the coupons settings are left untouched. However, there are still a few issues with coupons that has not yet been sorted out on the latest version of woocommerce 2.3. We will get to that in a sec.

  • Emails- woocommerce 2.3 makes it easier for developers to override the CSS of emails sent through woocommerce. Additional hooks are created so that developers can easily adjust the CSS templates according to their preferences. In addition to that, emails sent will be using the woocommerce core templates but will also allow plugin templates to blend in with the shop emails.
  • Geolocation- Now, with “Handsome Hippo”, you can easily locate your customers by using their IPs. This can be used to calculate tax based on the users estimated location.

Woocommerce 2.3 Geo_Location

Issues Encountered

Woocommerce informed large theme companies about the changes before releasing Woocommerce 2.3. Prior to the official release, Woocommerce also released Woocommerce 2.3 beta so that they can work hand in hand with theme companies and plugin authors to make the release as smooth as possible. Though a lot of site owners welcome the design update on the front-end, some sites suffered from CSS and theme incompatibility and had to do a complete overhaul. Woocommerce 2.3 started using Sass, and there are inevitable plugin incompatibilities encountered by sites that use plugins using LESS.

The image below is taken from one of our sites that we manage. You will notice that the buttons, due to the flat design, need fixing. You can barely see the labels of the buttons.

Woocommerce 2.3 buttons_and_option_to_remove_products_from_cart_widget

To fix this issue, Woocommerce suggests installing a plugin that will allow site owners to easily change the colors of buttons and other elements on their sites. You can customize the buttons by clicking Appearance/Customize/Woocommerce.

Woocommerce 2.3 buttons

On the same site, we also encountered problems with the application of coupon codes. Though the products added are exclusive of tax, which means that the tax calculations will not be affected, we experienced a weird issue with the application of coupons on top of a free shipping rule. The free shipping rule allows customers to get free shipping when the item bought is more than $49.

If you look at the image below, instead of displaying the free shipping note on the “Shipping and Handling”, it has been replaced by a radio. Here you will have the option to either choose free shipping or flat rate, which doesn’t make sense because customers would always want to choose the free shipping option. Aside from that, if you apply a coupon and the order total falls below $49, the flat rate automatically kicks in without the free shipping option. The store owner would not want that to happen and this issue only started after the Woocommerce 2.3 update. We will be discussing the solution to this issue on our next article.

Woocommerce 2.3 increment_decrement,_notices-2.3

Conclusion

Keeping your plugins up to date is very important. However, with major updates like this, it is best that you create several backups of your live site before doing anything. In some cases, it might even be necessary to copy your live site to a development site. Doing plugin updates on the development site allows you to fix errors caused by the update and at the same time reduce losses due to downtime.

The woocommerce team spend so much time and dedication for this update. Though there may be some hiccups along the way, their proactive communication with theme companies have been really helpful in ensuring that the update will not cause serious problems to their users.

If you have encountered some issues regarding the woocommerce 2.3 update or if you want to share your take on the new features of woocommerce, feel free to leave your comments below.

 

Filed Under: Theme and Plugin Reviews Tagged With: checkout form, colors, CSS, email, plugins, shopping cart, WooCommerce, woothemes, WordPress updates

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5 Things Every Online Store Can Fix On Their Website In The Next Week To Increase Sales