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How to Set up Abandoned Cart Emails in WooCommerce

May 15, 2018 By John Leave a Comment

How to Set up Abandoned Cart Emails in WooCommerce - Wooassist

You are losing money and you may not even be aware of it. According to data from the Baymard Institute, over 69% of shopping carts are being abandoned. Also, 57% of online shoppers have abandoned a shopping cart in the last 3 months stating various reasons. It may not always be your fault but you can do something about it.

Reasons for Cart Abandonment

The Baymard Institute has researched shoppers’ reasons for cart abandonment.

reasons for cart abandonment
Source: Baymard Institute

Many of the reasons customers cite for leaving carts can be addressed. It can be a simple matter of making it more convenient for your customers to check out or just being transparent about the fees that you collect. Sometimes, you just need to offer more payment options.

How to Reduce Cart Abandonment

Before we move on to how you can recover abandoned carts, it is important to address why carts are being abandoned. After all, it would be better if your customer didn’t abandon their carts in the first place.

Extra Costs Too High

Shipping fees and taxes go hand in hand with ecommerce. There is no way around it. But if your customers complain that your shipping fees are too high, you might have a problem. Have you considered using a different company that can offer more affordable shipping? Have you considered adding a shipping calculator to your WooCommerce store? Have you considered offering free shipping? If you can’t afford free shipping, you can also consider offering free shipping for a minimum order value.

Complicated Checkout Process

You should make it easy for your customers to buy your products. Don’t make them jump hoops. There are a few things that you can do to ease the checkout process. You can enable guest checkout, reduce checkout form fields, and make your checkout mobile-friendly. Put yourself in your customers’ shoes and try out your checkout process. Better yet, survey some of your customers and ask them for feedback.

Improve Your Trust Rating

One reason that customer’s abandon carts is that your ecommerce store has not shown that it can be trusted. What can you do to improve your WooCommerce’ store’s trust rating?

  1. Show your contact information.
  2. Add testimonials
  3. Install an SSL Certificate
  4. Add security seals
  5. Have a professional looking site
  6. Create a compelling about us page
  7. Increase your site’s security

Once you address these things, you should be able to see improved checkout completion. This doesn’t mean you’ll have zero abandoned carts. For your abandoned carts, you can still recover them through abandoned cart emails.

How to Recover Abandoned Carts in WooCommerce

Abandoned cart emails are easy to set up using a plugin. First thing that you need to do is install the WooCommerce Abandoned Cart plugin.

In your WordPress dashboard go to Plugins > Add New and search for WooCommerce Abandoned Cart.

WooCommerce Abandoned Cart plugin

After installing and activating the plugin, it will automatically bring you to the plugin’s Dashboard page.

To edit the plugin’s settings on your Dashboard, go to WooCommerce > Abandoned Carts.

WooCommerce Abandoned Cart Settings

In the settings page, you can change various plugin settings.

The first thing we need to do is edit the email template that will be sent to customers. To do this, click on the “Email Templates” tab. Here you can see the default email template. Hover on the existing template and click on “Edit”.

WooCommerce Abandoned Cart Edit Template

This will open a new page where you can edit and personalize the email that you want to send to your visitors that abandon carts.

After editing the template, click on “Update Changes” and click on the activate button.

Activate WooCommerce Abandoned Cart

That’s it. The plugin will now automatically send emails to visitors that abandon their carts which will help you recover these carts and increase your sales.

Additional Tips

If you want further increase your sales, you can also consider doing email marketing for WooCommerce. You can start by configuring WooCommerce to automatically add customer emails to your MailChimp lists. Or if you want more conversion optimization tips, you can also check out our conversion optimization infographic.

If you have any questions about setting up abandoned cart emails in WooCommerce, you can let us know in the comments.

Filed Under: How-To Articles Tagged With: conversion optimization, email, email marketing, plugins, shopping cart, WooCommerce

How to Enable Apple Pay for WooCommerce

June 16, 2017 By John 2 Comments

What is Apple Pay?

how to enable Apple PayApple Pay presents a new and more convenient way to pay for mobile e-commerce purchases. Since Apple does not share your credit card details when you pay, it is safe, secure and private. Currently, Apple Pay is already accepted in a number of stores and websites. You can check this list of merchants that accept Apple Pay.

Why Add Apple Pay to Your WooCommerce Store?

Early adopters of Apple Pay have experienced an increase in conversion rates of up to 80%. The checkout process is made much faster as payment only requires a fingerprint check as opposed to entering your credit card number.

What Do I Need to Install Apple Pay on WooCommerce?

To install apple pay with WooCommerce, there are a few requirements. First, the store must support Stripe payments. You’ll also need the WooCommerce Stripe Extension which is free. Stripe is currently available in 10 countries, namely, Australia, Switzerland, United Kingdom, Hong Kong, Singapore, Canada, Spain, France, New Zealand, and the United States.

How to Enable Apple Pay on Your WooCommerce Store

Just follow the steps below to enable Apple Pay on your WooCommerce store. If you have already set up the WooCommerce Stripe Extension, please proceed to Step 7.

    1. Install and activate the WooCommerce Stripe Extension. You can download it here or just search for it in the plugins page.
    2. Head over to WooCommerce > Settings > Checkout > Stripe and check the “Enable Stripe” box. Make sure you disable “Enable Test Mode” if you want to go live. If you are already accepting payment through Stripe, go to Step 7.
    3. Input your Live Secret Key and Live Publishable Key. You can get the information from your Stripe account.
    4. Input the Statement Descriptor. This is the text that will appear on your customer’s credit card statement.
      Stripe setup
    5. Choose whether to “Capture Charge Immediately” or not. If you choose not to charge immediately, you will need to manually initiate the charge through the WooCommerce order page.
    6. You can choose to “Enable Stripe Checkout” for the plugin to create a pop-up that requests details. Choose this option if you want to accept Bitcoin.
    7. To enable Apple Pay, tick on the Enable Apple Pay box.
    8. Under “Apple Pay Button Style”, you can choose what color you want the Apple Pay button to be.
      Stripe setup2
    9. Under “Apple Pay Button Language”, you can enter the ISO code for the language you want to use. For English, just use “en”.
    10. Click on Save Changes when done.

That’s it. You are now ready to accept Apple Pay payments on your WooCommerce store.

If you are having problems enabling Apple Pay on WooCommerce, let us know in the comments.

Filed Under: How-To Articles, Theme and Plugin Reviews Tagged With: best practices, checkout form, e-commerce, how-to, plugins, WooCommerce

11 Things You Can Do to Increase the Security of Your WooCommerce Store

March 11, 2018 By John Leave a Comment

Increase the security of your WooCommerce store

Keeping your WooCommerce store secure is important. Hackers discover new exploits every day. In fact, more than thirty thousand websites get hacked on a daily basis. Don’t be a part of that statistic. Increase the security of your WooCommerce store before it’s too late.

At Wooassist, we’ve had our fair share of clients that have had their websites hacked. Cleaning up after a hack is a lot of trouble. You have to get rid of the exploit and weed out any remaining backdoors that would allow the hacker to regain access to the hacked site. Worse, a hacking incident can lead to a website being penalized by search engines for containing malware. In this post, we’ll share some tips that you can do right now to increase the security of your WooCommerce store. Following these tips will reduce the odds of your site getting hacked.

1. Check Your Login Information.

Often, hacks happen because of the user’s fault. Almost 90% of cyber-attacks are caused by human error or behavior.

The first step to increase your website’s security is to make sure that your login information is secure. First, don’t use “admin” as your username. Why? Because brute force attacks usually target this username. And if you use admin as your username and have a weak password, it is almost guaranteed that your site will fall victim to a brute force attack. But what if you are already using admin as your username? You’ll just need to create a new administrator account using a unique username and a strong password. WordPress will already recommend a strong password that you can use. After creating a new account, log in to the new account and you can then proceed to delete the “admin” account.

2. Keep your WordPress/WooCommerce Site Updated

Keep your WordPress/WooCommerce Site UpdatedKeeping your WooCommerce store updated will protect your site from the latest known vulnerabilities. Developers regularly patch exploits that are found in their systems so it is imperative that you update on a regular basis.

Before updating however, it is important to test your updates first on a development site or at least create a backup. Often, updates can break your site and this can harm your conversion rates if you don’t have a backup that you can revert to. Websites breaking due to site updates are common. Some hosting providers such as WPEngine provide their customers an easy-to-set-up staging environment. Here you can test your updates before applying them to your live site.

3. Use Two-Factor Authentication.

Using 2-factor authentication greatly increases the security of your website. Even when a brute force attack manages to get into your site, you can block the hack with two-factor authentication. Unless the hackers get a hold of your phone, you’re safe.

4. Install a Security Plugin

A WordPress/WooCommerce site without a security plugin is like a computer without anti-virus software. Wordfence and Sucuri Security are some good options. Just install the plugins and then activate. After activating, just go to the plugin’s settings and configure depending on your needs.

Prevent Brute Force Attacks

5. Limit Login Attempts.

Limiting login attempts will deter brute force attacks. A brute force attack will attempt to guess your username and password sending hundreds if not thousands of requests every minute. Limiting login attempts pretty much renders brute force attacks powerless unless you have a weak password. There are a couple plugins that can help you limit login attempts such as Login Lockdown.

6. Protect your wp-config File

The wp-config file is a crucial part of the WordPress ecosystem. It contains important configuration information of your WordPress site which is why many hackers try to target this file. There is however a workaround to block intruders from getting access to this file. Simply place this code in your .htaccess file.

7. Hide Login Error Messages

Whenever you enter the wrong login credentials on WordPress, it returns an error message saying your username is wrong, your password is wrong, or your password does not match the username. You may think little of this, but for hackers, this bit of information is priceless. You can prevent hackers from getting clues on your WordPress logins. You can hide these error messages by adding the script below to your functions.php file. Do note however that making a mistake when tinkering with your functions.php file can cause your entire site to go down. Unless, you’re a web developer or know your way around the file, it is recommended to have a developer do this for you.

function wrong_login(){

Return ‘Wrong username or password.’;

}

Add_filter(‘login_errors’, ‘wrong_login’);

Hide WordPress Version

8. Hide WordPress Version

For hackers, discovering that your WordPress version is outdated is like finding a gold mine. So it is imperative that you always update to the latest version of WordPress. Many hosting providers will automatically update your WordPress version. However, this is not always ideal since automatic updates can mess up your site. If you’d like to do your WordPress updates at your own pace, then you should hide your WordPress version. To hide your WordPress version, paste the following code on your functions.php file.

function remove_version(){

Return”;

}

Add_filter(‘the_generator’, ‘remove_version’);

9. Do a Plugin Audit

A plugin audit is a process of reviewing the plugins installed on your site. You’ll want to look out for plugins that are no longer being updated by the developer. Outdated plugins usually become backdoors for hackers. When analyzing your plugins, you can categorize them in a number of ways.

  • Plugins that you want to keep.
  • Plugins that you don’t use or your customer’s don’t use. If you have a plugin that adds a certain functionality to your site but your customers are not using it, you might as well get rid of it. This just adds extra bloat to your site.
  • Plugins that are no longer being updated by the plugin author. This is a major security threat and you should get rid of these immediately. If you still need the functionality that the plugin provides, just find an alternative plugin. Just make sure that the new plugin is being constantly updated.

You can do a plugin audit every few months to keep your site spiffy clean.

10. Install Only Reliable Plugins

You’ve done your plugin audit. Great! Now, don’t go down the same road. Don’t just install any plugin that you find. Look at the plugin rating. Check reviews. Check when the plugin was last updated. If the plugin fails any of those three elements, consider finding something else.

11. Prevent Directory Access

If you do not block directory access on your WordPress site, users may be able to freely view the files on your site. These files may contain sensitive information that hackers can use to exploit vulnerabilities on your site. Disabling directory access can be done with a minor tweak. Just place the following code in your .htaccess file:

# Prevent folder browsing

Options All –Indexes

If you’ve done all these things, your WooCommerce store will be protected from most known threats. Should you need help getting any of these done, you can contact the Wooassist team and we’ll be able to help you out.

Do you know of any other things that you can do to help keep your WooCommerce store more secure? Let us know in the comments.

Filed Under: Code Snippets, How-To Articles Tagged With: admin, brute force, hacker, optimizations, plugin audit, plugins, security, WooCommerce, WordPress, WordPress updates

Optimize Images on Your WooCommerce Store Before It’s Too Late

October 27, 2017 By John 2 Comments

Optimize Images on Your WooCommerce Store
A lot of WooCommerce store owners complain about their website loading slowly. While a slow website can be optimized to run faster, sometimes optimization can only on do so much if you don’t have the foundations for a fast website. Site speed optimization is not a one-off process. It should be done from the moment the website is created and implemented on a regular basis.

Optimize All Your Images before Uploading

Before you go and use an image on your website, it is important to have these images optimized. Take note where you will use your image and resize it to the actual size of image placeholder. Your image should be no bigger than the size that the image placeholder permits. Anything more than that is just unnecessary load on your server and a few milliseconds of extra page loading time.

It is also important to use an image editing application like Photoshop to remove image metadata and further optimize the image file size. For more information on optimizing images, you can read our guide on how to optimize images for the web. You can also use this online tool to help you optimize your images.

Also, make sure to use descriptive file names. This will help boost your SEO compared to default image files names containing number strings such as IMG20182708 or Image 1.

What If I Did Not Optimize My Images Before Uploading?

If you did not optimize your images before uploading them on your site, it is not too late. There are certain plugins that can help you. The WP-Smush plugin optimizes images as you upload them on your site. It can also optimize your images in bulk. However, the plugin can only do so much if you uploaded very large images.

If the images you uploaded are too large, it might be best to reupload an optimized version of that image. If you’ve had your site for years, this could mean a lot of work. There are no shortcuts but you can start with the images on the most important pages on your site. These include your home page, other landing pages, and best-selling products. Should you need help optimizing your site’s images, you can contact the Wooassist team to help out.

Optimizing Your Product Images

product-zoom-in-optimized-300x350In optimizing your product images, you will need to strike a balance between file size and image quality. Better images will have a bigger file size. The importance of image quality has especially been highlighted since WooCommerce started to implement the zoom functionality when hovering over product images. You now have to test zooming in on your images if they would still look good when zoomed. You don’t want your customers seeing a pixelated image when they try to zoom in on your product. Not all stores are alike so you will need to test what level of quality will work for your store.

Do Away with the Image Sliders

If you have large image sliders on your home page, you might want to consider removing them. Image sliders are resource-intensive and can really slow down a site. Combine that with unoptimized images, and your site will be a top contender for the slowest site on the web.

Sliders do not help your site convert. In addition, it is bad for your site’s user experience. There is an overwhelming amount of data that back this claim. Just check out these articles below.

  • Sliders suck and should be banned from, your website
  • Why Sliders Are Slowly Killing E-commerce Conversion Rates + What To Do About It
  • 6 Reasons Why Image Sliders Are Bad for Conversions
  • Don’t Use Automatic Image Sliders or Carousels
  • Homepage Sliders: Bad For SEO, Bad For Usability

What Should I Use in Place of Sliders?

Image sliders can cause banner blindness especially when your sliders look too much like ads. You can replace your image sliders with a single hero image with a large call-to-action. Compared to a slider which overwhelms your visitors with multiple calls-to-action, a single hero image will contain just one call-to-action. This means it will be easier for you to convince your visitors to take the action that you want them to take. When creating the hero image, make sure it does not look too much like an ad. Otherwise your visitors will just ignore it. The Wooassist team can help you set up a hero image on your store.

You can now start optimizing the images on your WooCommerce store. If you have any questions, you can contact us or let us know in the comments below.

Filed Under: How-To Articles Tagged With: conversion optimization, hero image, image optimization, plugins, site speed optimization

How to Set Up MailChimp Opt-In Form in WooCommerce Checkout

January 29, 2018 By John Leave a Comment

How to Set Up MailChimp Opt-In Form in WooCommerce Checkout

If your WooCommerce store is not set up to capture your customer’s emails, then you’re missing out on a lot of potential sales. According to data gathered by Campaign Monitor, transactional emails can help you generate up to 6 times more revenue. Your prospective customers are also five times more likely to see the emails you send out compared to when posting it on your Facebook. With increasing competition in Facebook post reach, email marketing is only becoming more lucrative. In this post, we’ll teach you how to set up MailChimp opt-in form in WooCommerce checkout so you can increase your conversion rates.

What Do You Need to Set Up Email Opt-in Forms in WooCommerce Checkout?

To get started with adding email-opt in forms to your WooCommerce store, you need two things. The first one is a MailChimp account. You can sign up to MailChimp for free and continue to use it until you exceed a thousand subscribers. At this point, you will need to purchase a plan. You can sign up for a MailChimp account here.

Once you’ve set up a MailChimp account, you will need to generate an API key which you will use to connect MailChimp to your WooCommerce store. To get your API key, log in to your MailChimp account and click on your name on the upper right corner and then click on Account; click on Extras and then on API keys. From here, you can copy the existing API key or create a new one. Save your API key for now. We’ll need this later.

The second thing that you need is the MailChimp for WooCommerce plugin which you can download here. You can also install the plugin from the Plugins page of your WordPress Dashboard. Once you install the plugin, make sure you activate it.

How to Set Up MailChimp for WooCommerce Plugin

After activating the plugin, head over to the Plugins page on your WordPress Dashboard and look for MailChimp for WooCommerce and then click on Settings.

On the Connect Tab, you will need to input your API key. If you followed the steps in the previous section, you should have your API key ready. Just input your API key in the API key field and click on “Save all changes”.

When that’s done, click on Store Setting and set your store information and then click on “Save all changes”.

The next step is to set up your subscriber lists. Click on List Settings and choose a list to sync with your WooCommerce store. You can also indicate whether you want to automatically subscribe your existing customers to your list.

If you want to switch to a different list, you will need to remove and reinstall the plugin.

You can also set other setting such as checkbox display options, subscription opt-in message, and the location of the opt-in checkbox form on checkout.

When that’s done, you can sync your list with your MailChimp account.

To view your site details and change other settings, you can log in to your MailChimp account, click on your profile name and click on “Connected Sites”.

Final Notes

Now that your store is set up to sync your customer’s emails to your MailChimp list, you can easily email them special offers and other deals to help boost your sales.

If you have any questions, let us know in the comments.

If you need help setting up the plugin on your WooCommerce store, you can contact us.

Filed Under: How-To Articles Tagged With: checkout, checkout form, conversion optimization, email, email marketing, mailchimp, plugins, WooCommerce

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5 Things Every Online Store Can Fix On Their Website In The Next Week To Increase Sales